SFGate: Delta to Eliminate Discount Carrier Song

[Date Prev][Date Next][Thread Prev][Thread Next][Date Index][Thread Index]

 



 here's the official version.
----------------------------------------------------------------------
This article was sent to you by someone who found it on SFGate.
The original article can be found on SFGate.com here:
http://www.sfgate.com/cgi-bin/article.cgi?file=3D/n/a/2005/10/28/financial/=
f053627D69.DTL
 ---------------------------------------------------------------------
Friday, October 28, 2005 (AP)
Delta to Eliminate Discount Carrier Song
By MIKE STOBBE, Associated Press Writer


   (10-28) 08:03 PDT ATLANTA, (AP) --

   Delta Air Lines Inc., which is reorganizing under protection from the
federal bankruptcy court, announced plans Friday to discontinue its
discount carrier Song and incorporate Song's fleet into Delta's regular
service.

   Song will continue to fly as a separate brand until May 2006, Delta
officials said Wednesday.

   After May, Delta plans to refit the single-class Song airplanes to inclu=
de
first-class seating to make the planes conform with Delta's regular
service.

   Joanne Smith, currently president of Song, has been named vice president
of consumer maketing for Delta, effective immediately.

   Atlanta-based Delta filed for Chapter 11 bankruptcy protection from
creditors in New York on Sept. 14. Song filed for bankruptcy protection
the same day.

   Any layoffs that occur will be counted as part of the 7,000 to 9,000 job
cuts Delta announced last month as part of its bankruptcy restructuring, a
Delta spokeswoman said.

   Song was created in 2003 as a hip travel option for leisure travelers,
with amenities such as increased leg room, preflight meal ordering and
even a music service. It was designed to compete with JetBlue Airways
Corp. and other low-cost airlines that emerged in this decade.

   Delta did not release figures on Song's profits or losses.

   Song has 48 Boeing 757-200 aircraft. It flies from 16 locations, includi=
ng
Boston, Hartford, New York, Seattle, San Francisco, Los Angeles, Las
Vegas, Atlanta, five cities in Florida and three Caribbean vacation spots
— Nassau, San Juan and Aruba.

   "We've learned a lot from Song and have already incorporated many of its
positives into Delta," said Jim Whitehurst, Delta's chief operating
officer.

   "Features like new leather interiors, new uniforms, a simplified fare
structure and faster turn times have resulted in 11 consecutive months of
year-over-year improvement in customer service ratings at Delta."

   ___

   On the Net:

   Delta Air Lines Inc.

   www.delta.com ----------------------------------------------------------=
------------
Copyright 2005 AP

[Index of Archives]         [NTSB]     [NASA KSC]     [Yosemite]     [Steve's Art]     [Deep Creek Hot Springs]     [NTSB]     [STB]     [Share Photos]     [Yosemite Campsites]