SFGate: Court: Ryanair Misled Customers on Prices

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Wednesday, March 2, 2005 (AP)
Court: Ryanair Misled Customers on Prices



   (03-02) 10:37 PST LONDON, United Kingdom (AP) --

   A British court ruled Wednesday that budget airline Ryanair misled
customers about the price of some flights, but said it could keep listing
before-tax fares as long as it warned customers it was doing so.

   A Chelmsford Crown Court jury found the Dublin-based Ryanair Holdings PLC
guilty of six breaches of the Consumer Protection Act for Web site
promotions in which it omitted the words "excluding tax."

   Ryanair said the omission of that warning in six instances was accidenta=
l.

   The jury said that in cases where the words "excluding tax" appeared,
Ryanair was not guilty of misleading customers, validating its practice of
advertising prices that don't include tax.

   The prosecution, led by Essex County Council's trading standards officer=
s,
had argued that a Web site ad that promised "4.99 to Pisa excluding tax"
violated the Consumer Protection Act because it didn't quote the total
price.

   "This was an unnecessary action against Ryanair," the company said in a
statement. "This case was brought on the basis of no complaint by a member
of the public. Our Web site page clearly shows consumers that prices
quoted are exclusive of taxes and charges. The Web site also includes
details of the taxes and charges to be paid by the consumer."

   The allegations related to the cost of flights from London Stansted
airport, in Essex, to various European destinations.

   Mike Hill, head of Essex Council's trading standards department, said the
council would press the national government to require Internet
advertisements to quote prices that include tax.

   Newspaper, television and billboard advertising must include tax in the
prices they give, Hill said, and he had hoped the court would find that
applied to Web sites too.

   "We have tested the law and it has been found wanting," he said. "What we
want for consumers is simple. The price you see should be the price you
pay."

   The court did not immediately say whether it would fine the airline for
the violations.

   ___

   On the Net:

   www.ryanair.com

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Copyright 2005 AP

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