NYTimes.com Article: U.S. Board Close to Backing a Bidder for ATA Airlines

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U.S. Board Close to Backing a Bidder for ATA Airlines

December 9, 2004
 By MICHELINE MAYNARD





The federal board that was created to oversee loan
guarantees to airlines after the Sept. 11 attacks is about
to play a crucial role in determining the next phase of
industry competition.

The Air Transportation Stabilization Board is preparing to
endorse its choice to purchase some or all of the assets of
ATA Airlines, the nation's 10th-largest airline and a unit
of ATA Holdings, which sought bankruptcy protection this
fall.

As such, the board's staff members and its advisers have
been in a position that brings to mind Don Corleone at his
daughter's wedding in "The Godfather."

Over the last few weeks, executives of various airlines
have visited them, placed numerous phone calls and sent
detailed proposals in hopes of winning the board's favor.

The board's sway over ATA, a low-fare airline, is certainly
not what Congress envisioned when it created the
three-member loan board to oversee $10 billion in money for
the struggling industry. And it is a situation that neither
the airlines nor the government finds comfortable.

"I think it's a bit awkward for everybody," said Joseph
Leonard, the chief executive at AirTran Airways. It struck
a tentative $90 million deal for some of ATA's operations
this fall, but the bankruptcy court said it would consider
other bids.

Gary C. Kelly, the chief executive at Southwest Airlines,
said, "It's definitely unwieldy." Southwest also expects to
place a bid.

Mark Dayton, the board's executive director, insisted that
no matter what the board recommended, ATA and a federal
bankruptcy court should decide what was best for the
airline.

"Though it looks on the surface like we have a lot of
control, we are trying to stay in the background and let
the private parties determine the outcome," Mr. Dayton said
yesterday.

The initial courting concludes tomorrow when bids for the
assets of ATA must be filed in Indianapolis. The offers
will be opened next week, setting off an auction during
which the bids can be modified. A decision is due next
Friday.

In addition to Southwest and AirTran, another low-fare
airline, America West, is expected to bid, as are several
investment firms. None of the nation's traditional airlines
have expressed an interest, however.

The outcome will change the shape of competition among
low-fare airlines, whose share of the airline market has
risen to nearly 25 percent this year from 6 percent in
1990. "It's a significant moment for our industry," Mr.
Leonard said.

The board is involved because ATA owes $140 million on a
package of federally backed loans, secured by the airline's
cash and collateral like airplanes, gates, routes and other
assets. Given that, the board's endorsement will be a
significant factor in deciding who gets control of the
airline's assets.

Mr. Dayton's comments aside, a hands-off approach is
impossible, said Jan K. Brueckner, a professor of economics
at the University of Illinois.

"Once the government starts down the path of guaranteeing
large sums to the airlines, it's inextricably wrapped up in
these issues," Professor Brueckner said.

The matter is complicated by the different bids. AirTran is
vying to buy ATA's 14 gates at Chicago Midway airport, plus
operations at La Guardia and Ronald Reagan National Airport
in Washington. That would leave ATA with its Indianapolis
home base, as well as flights on the West Coast, and its
military charter business.

Southwest, meanwhile, is interested in half a dozen of
ATA's Chicago gates, to go with the 19 it already has
there. America West has said it wants to bid for all of
ATA, although a spokeswoman said yesterday that the airline
had not made a final decision.

"It's not apples to apples, it's apples to oranges to
grapes to pears," Mr. Dayton said. "Everyone is coming in
with different valuations and priorities."

>From a financial point of view, the most attractive bidder
would clearly be Southwest, which is expected to be the
only profitable company this year among the nation's
airlines.

Rather than send lawyers or finance experts to plead the
airline's case, Mr. Kelly, the chief executive, walked the
loan board's staff through the company's bid at a recent
meeting.

"It's important for us to understand what their needs are
and for them to understand how we're thinking about a
potential bid," he said.

Southwest's plan would give it 25 out of 43 gates at
Midway, making it by far the airport's dominant player. But
that could give pause to the Justice Department, which will
be involved in the matter because of antitrust concerns.

AirTran officials, meanwhile, have been talking to the
board's staff for weeks, said Mr. Leonard, trying to "show
them the benefit to ATA and the industry with our plan."

But AirTran's offer is not enough to cover the outstanding
balance on ATA's federally backed loans. Assuming that ATA
used some of the proceeds to run its operations, ATA would
still owe the government the difference, only it would have
to pay it from a smaller operation.

An America West bid would create a big low-fare player, but
it could raise government eyebrows, too. America West owes
$123 million on its loan guarantee package, and the
government also holds warrants that it can exchange for
America West stock. Further, America West needs the loan
board's permission to bid for ATA, which had not yet been
granted as of yesterday.

For his part, Mr. Dayton envisioned that several of the
airlines ultimately could team up to make joint bids,
dividing up the assets and presumably the burden of the
outstanding loans. Once the offers have fallen into place,
the board will make its pick, he said.

Mr. Leonard said he knew the board's endorsement would be
based on more than just routine business concerns.

"At the end of the day, they've got to look out for the
taxpayer first, and the airline second," he said of the
board.

http://www.nytimes.com/2004/12/09/business/09air.html?ex=1103606728&ei=1&en=618bd56bc00201c2


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