Re: Airline Launches Gift Card Program

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This is slightly similiar to a retail version of the AAirpass program AA sells to corporations -- the huge advantage for the carrier being the ability to hold your cash until you fly, instead of you holding it.

It has a certain brilliance in that the carrier is effectively preselling seats -- and just in time for Xmas.

lafrance@xxxxxxxxxxx wrote:
Airline Launches Gift Card Program

POSTED: 1:12 pm EST November 18, 2004
UPDATED: 1:19 pm EST November 18, 2004

PHOENIX -- Hoping to land in Christmas stockings, America West Airlines is introducing what it says is the first airline gift card.

Unlike the gift certificates offered by other airlines, America West's plastic gift cards are being sold at retail chains including Rite Aid, Staples and Kroger.

They can be purchased in amounts of up to $500 and can be used for tickets and related taxes and security fees on America West and allied carriers including Northwest, British Airways and Hawaiian Airlines.

Travel law expert Josh Romanow said making it easier for consumers to buy air travel is always a good thing, but he warned consumers to be careful with fine print.

For example, the America West gift cards won't cover the fees for ticket changes.

More Information: America West Gift Cards

Roger
EWROPS


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