Charles, burn it or lose it......

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(comment) ...If I had Charlse's DL FF points, I would
be burning miles on SQ to BKK for shure.....But then
again, Charle's International ventures don't even get
him to Calle Ocho in MIA.

Bryant Petitt
Cumming, GA


Atlanta Journal-Constitution]]
Peralte C. Paul - Staff
Tuesday, October 12, 2004

In his quest to rack up frequent flier miles, Chris
Schroder has become a take-charge kind of guy.

He'll charge as much as possible on his credit cards:
groceries, morning coffee, his kids' college tuition,
even quarterly tax payments to Uncle Sam.

The 47-year-old Atlanta marketing consultant has
earned about 400,000 air travel miles on his platinum
American Express Delta SkyMiles card during the last
four years and about 65,000 miles on a US
Airways-branded Visa account he opened last year.

But as airlines struggle to stay financially solvent,
Schroder wonders if his loyalty ought to remain tied
to the fortunes of one or two carriers. He's now
considering getting a credit card that allows him to
collect miles on any airline.

"Before, you just racked up [miles] and held them like
a bank account," he said. "You gained all these
points, and now you have to worry if all that work was
for nothing."

There's reason for concern. Frequent fliers who have
stuck with one airline to earn miles could find the
benefit unusable if the carrier fizzles into
liquidation.

In past airline business failures, frequent fliers
came out relatively unscathed. Delta honored Pan Am
frequent flier miles when that airline became defunct.
Continental did the same with Eastern Airlines.

But with so many of the large airlines that offer
miles-based credit cards in trouble, analysts say
consumers may not fare as well these days.

US Airways, the nation's seventh-largest airline,
filed for bankruptcy protection last month. The move,
its second trip into Chapter 11 in as many years, has
stoked speculation that the airline could have to
liquidate by selling off its assets.

United Airlines, the nation's No. 2 carrier, has been
operating under bankruptcy protection since December
2002.

Now Atlanta-based Delta Air Lines, the third-largest
carrier, is teetering on bankruptcy.

"It's a new world," said Kevin Mitchell of the
Business Travel Coalition, a travelers advocacy group.

"If you're someone with 100,000 or 200,000 points, I'd
go about life until I see danger signals," Mitchell
advised frequent fliers. "If you have 1 million
points, I'd start drawing it down and hedging my bets,
even with Delta."

'A real bummer'

Schroder, who is getting married next year, has
started exercising caution. He traded in some of his
Delta miles for round-trip tickets to Hawaii for his
honeymoon. He hopes Delta stays in business so he can
use them.

"Neither of us have been to Hawaii or in first class
before," he said. "That's going to be a real bummer if
it doesn't work out."

Such fears, plus other changes in credit card air
miles programs, have some travelers thinking about
ditching airline-branded cards altogether.

Several major issuers of airline cards, including J.P.
Morgan Chase, Citibank and Bank of America, offer
generic air miles cards, often with low annual fees or
no fee at all.

Chase, for example, offers a Continental
Airlines-branded MasterCard for $65 a year. But
Chase's own Travel Rewards is fee-free and gives the
holder the flexibility to redeem miles on more than
250 airlines, including Continental.

For consumers who tend to carry credit balances or
don't charge a lot, a card with a high fee probably
doesn't make sense, says Greg McBride, an analyst at
Bankrate.com, a consumer finance Web site.

Most frequent flier programs require 20,000 or 25,000
miles for a free ticket. So for a cardholder who earns
less than 10,000 miles on a card that costs $85 a
year, that "free" ticket costs $225.

Generic cards on rise

Nonairline cards awarding travel miles, which started
up six years ago, are growing at a faster rate than
airline-branded cards, said David Robertson, publisher
of the Nilson Report, which tracks the credit card
industry.

There are about 14 million airline-branded cards in
circulation --- twice the number of plain travel
cards. But Robertson expects the nonbranded cards to
catch up within two years.

Part of the appeal, he said, is that generic cards are
offering tempting deals such as no blackout dates, a
major complaint about single-airline credit cards.

Plus, airfares have become so cheap it's not as
alluring for frequent fliers to stick with one
carrier.

Oscar Alban, an executive at Roswell-based software
firm Witness Systems, has 750,000 miles in his Delta
SkyMiles account, much of it earned through credit
card charges.

But he says he may cancel his $135-a-year SkyMiles
card because these days he buys tickets on price, not
loyalty.

"It's almost like the airlines have become a
commodity," Alban said. "You look for the best price
--- there's not a whole lot to differentiate one from
the other."

Despite industry troubles and credit card competitors,
analysts say the airline-branded cards, which began
circulating in 1987, won't disappear.

Airline cards still viable

Indeed, airline cards account for more than $200
billion --- or 13 percent --- of the $1.5 trillion in
annual credit card transactions in the United States,
according to First Annapolis Consulting, a
Maryland-based financial services advisory firm.

New ones still are hitting the market. For example,
AirTran Airways launched its A-Plus Visa card with
Juniper Bank in November, and the airline says more
than 50,000 cards have been issued.

"It's customer segmentation," said Frank Martien, a
First Annapolis analyst. Banks want customers who use
their cards often, and the airlines want to capture
and grow customer loyalty, he said.

Airline executives say their cards give perks not
always found with plain-vanilla travel cards. They
promote alliances that allow customers to redeem miles
on partner airlines.

"It allows us to directly communicate with our
customers about special offers, reduced mileage
awards, special events not available elsewhere and
other things only available to our credit card
customers," said Jeff Zidell, vice president of
marketing for American Airlines' AAdvantage program.

But Charles Driebe, an Atlanta entertainment attorney
who has banked more than 400,000 miles on his Delta
SkyMiles Amex, is considering changing to a card that
offers miles on any airline.

"If you stick with one . . . credit card that
accumulates miles good only for one carrier, that
doesn't make sense anymore because you're putting all
your eggs in one basket," he said.

AIRLINES-AFFILIATED CARDS
A comparison of select airline-branded travel cards:
Card: AirTran Airways A-Plus
Issuer: Juniper
Variable Interest Rate*: 14.99%
Annual Fee: $39

Card: American Airlines AAdvantage World
Issuer: Citibank
Variable Interest Rate*: 14.74%
Annual Fee: $85

Card: Continental Airlines Platinum
Issuer: Chase Manhattan**
Variable Interest Rate*: 14.49%
Annual Fee: $65

Card: Delta Air Lines SkyMiles Platinum
Issuer: American Express
Variable Interest Rate*: 14.74%
Annual Fee: $135

Card: Southwest Airlines Rapid Rewards
Issuer: Bank One**
Variable Interest Rate*: 13.15%
Annual Fee: $59

Card: United Airlines Mileage Plus
Issuer: Bank One
Variable Interest Rate*: 14.49%
Annual Fee: $60

Card: US Airways Signature
Issuer: Bank of America
Variable Interest Rate*: 14.49%
Annual Fee: $90

*Some cards offer lower introductory rates.
**Chase and Bank One merged operations July 1.
Sources: Bankrate.com and staff research

PROGRAM BENEFITS
> AirTran
Every $1 in purchases on AirTran Airways gets two
points; $1 in all other purchases earns one point;
1,000 points equals one flight credit; 12 flight
credits gets a free ticket.
> American
Each $1 spent equals 1 mile up to 100,000 miles on
purchases each year. No blackout dates on American
Airlines, American Eagle and AmericanConnection
carriers award travel. Miles don't expire as long as
you continue to earn or redeem them with a program
participant.
> Continenta
l Earn 11 miles for every $1 spent at certain
restaurants; double miles per $1 spent at select
retailers or one mile for each $1 spent at other
establishments. No mile expiration. No yearly limit on
mile accumulation.
> Delta
Earn one mile for every $1 spent on eligible
purchases; double miles on purchases at supermarkets,
drugstores, gas stations and home improvement stores.
> Southwest
Earn one Reward Dollar for every $1 in purchases;
1,000 Reward Dollars equal one Rapid Rewards credit.
Sixteen Rewards credits equals a free round-trip
ticket valid for 12 months.
> United
Earn one mile for every $1 spent in purchases; up to
11 miles for every $1 spent at participating
restaurants nationwide. Earned miles expire after 36
months if there is no account activity.
> US Airways
Earn unlimited miles --- one mile per $1 on eligible
purchases. Double miles on US Airways purchases and 11
miles per $1 spent at select restaurants.



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