SFGate: Airlines losing their appetite for meals/Some passengers caught unawares by fewer food options

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Sunday, September 19, 2004 (SF Chronicle)
Airlines losing their appetite for meals/Some passengers caught unawares by=
 fewer food options
Jane Engle, Los Angeles Times


   Figuring out what -- and even whether -- you'll be fed on a flight is
becoming almost impossible because the rules are complicated -- and
constantly shifting. Even airlines have trouble keeping up.
   Carol Scrivner of San Gabriel (Los Angeles County) found herself on the
losing side in the airline food fights in June when she and her husband,
Joe Parker, flew Alaska Airlines from Southern California to Seattle.
   They didn't pack a meal for their 2 1/2-hour, 12:29 p.m. flight out of
Ontario because their ticket documents listed "lunch." Lunch turned out to
be a tiny cup of vanilla ice cream, Scrivner said.
   When she complained to a flight attendant, "He said, 'We don't do that
anymore,' snickered and walked away."
   A delayed departure stretched the couple's on-board stay to 3 1/2 hours.
   When I told Scrivner's story to Alaska Airlines spokesman Sam Sperry, he
said the airline's policy since late last year had been to serve snacks,
not meals, in coach on flights expected to last 1 1/2 to three hours
during mealtimes. But the company hadn't updated its reservation system to
reflect that policy.
   "This is our fault," Sperry said. "It was clearly a mistake."
   In a flurry of industry changes, some trends have emerged: Free food and
special meals are disappearing. It won't be long before coach fliers in
the United States will have to carry a lunchbox or cash to get what they
want to eat on board -- or to get anything at all.
   That's the situation at US Airways, which ended free meals in coach on
domestic flights more than a year ago. You can buy In-Flight Cafe food on
most flights of 700 miles or longer, said spokeswoman Amy Kudwa. A snack
box costs $5, breakfast $7, lunch or dinner $10 -- cash only.
   Outsourcing the meals saves the airline money, Kudwa said, although
predicting demand isn't easy. As of a few months ago, about 30 percent of
passengers bought meals, but the rate varied widely by such factors as
flight length and whether the flight was at mealtime.
   "Some flights you sell out; on some you have food left over," she said. =
As
a result, there's no guarantee you'll get a chance to buy food even where
the program is offered, especially if you're sitting in the last row.
   US Airways, which once served 16 types of special meals, such as vegan a=
nd
gluten-free, ended all special meals on domestic flights earlier this
month when it stopped serving them in first class (it had already halted
special meals in coach).
   "We realize this does represent an inconvenience to customers with
specific dietary needs," Kudwa said. But she said special meals were "very
seldom used."
   "The cost of supplying this service and the demand from customers don't
match," she said.
   US Airways has gone further than some competitors in shrinking free food
service. But the practice is widespread as cash-hungry major airlines,
squeezed in the vise of high fuel costs and the low fares they must charge
to compete against low-cost carriers, hunt for savings.
   "What's going on here is survival of the fittest," Alaska's Sperry said.
"It's down to blood and guts."
   Here are some airlines that have made recent, noteworthy changes in their
food policies; these apply to domestic coach flights except where
otherwise stated, and exceptions are frequent:
   -- Alaska: A couple of years ago, the airline explained its policy as
"meals at mealtimes," except on some short flights.
   Now the general rule, Sperry said, is to serve a snack on flights that a=
re
expected to last 1 1/2 to three hours and occur during mealtimes; a hot
entree on transcontinental flights and some others; and a sandwich at
mealtimes on non-transcontinental flights that are longer than three
hours. Special meals are available with notice.
   -- Continental: You can expect a free snack or meal on flights lasting
three hours or longer, even if the flight is outside normal meal hours,
said spokeswoman Julie King. Otherwise, expect food in coach on flights of
more than two hours that occur during a mealtime, such as 11 a.m. to 1
p.m. The airline runs its own on-board catering and doesn't offer food for
sale.
   More than a dozen special menus are available, including Hindu, Muslim,
kosher and diabetic. But last year, the airline began limiting special
meals to certain flights, mostly long-haul transcontinental or foreign
routes. (The list is posted at www.continental.com.)
   "We look in every nook and cranny to cut costs," King said in explaining
the changes. She also noted that fewer than 5 percent of Continental's
passengers order special meals.
   -- Northwest: The airline serves free food on flights from its hubs in
Detroit; Memphis, Tenn.; and Minneapolis to the West Coast and Hawaii (but
not to the East Coast) that occur at mealtimes; it also does on flights
from Milwaukee and Indianapolis to Los Angeles. Special meals can be
ordered. First class gets free food on flights of at least two hours that
occur at mealtimes.
   Meals can be purchased for $5 to $10, cash only, on about 220 flights, up
from a dozen when Northwest began the program in January 2003.
   -- United: For flights shorter than 3 1/2 hours, spokeswoman Robin
Urbanski said, free beverages and cocktail snacks are served on United;
the company's low-cost carrier, Ted, adds some buy-on-board items such as
cookies and potato chips.
   On most longer flights, up to five hours and before 8 p.m., on both Unit=
ed
and Ted, there are no free meals in coach, but you can buy food on board.
Transcontinental flights still offer free food, including 17 special
meals. --------------------------------------------------------------------=
--
Copyright 2004 SF Chronicle

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