SFGate: American to charge for buying tickets at counter, by phone

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Thursday, September 2, 2004 (AP)
American to charge for buying tickets at counter, by phone
DAVID KOENIG, AP Business Writer


   (09-02) 17:38 PDT DALLAS (AP) --
   Northwest Airlines Corp. reversed a controversial service charge on trav=
el
agents Thursday after the nation's largest carrier, American Airlines,
imposed several new ticket-booking fees but declined to match the one on
travel-agent transactions.
   American, a unit of AMR Corp., will begin assessing a service fee of $5 =
or
$10 to buy a ticket over the telephone or at an airport counter, copying
fees Northwest announced last week.
   But after American's announcement, Eagan, Minn.-based Northwest said it
would rescind a $7.50 service charge it had planned for round-trip tickets
purchased through ticket distribution systems that travel agents use.
American's fee plan did not match that fee for travel-agent transactions.
   American expects to reap $25 million a year from the fees, which take
effect Monday.
   American will charge $5 for customers who buy a ticket through a telepho=
ne
reservations center and $10 for customers who buy at the ticket counter.
The charges will apply equally to one-way and round-trip tickets.
   Northwest's $7.50 fee enraged travel agents, who said it amounted to a
fare increase. Sabre Holdings Corp., which operates the retail Web site
Travelocity, sued Northwest over the fees on Aug. 24. Northwest
countersued the following day, claiming a breach of contract.
   The American Society of Travel Agents and the Business Travel Coalition
had asked the Justice Department to investigate Northwest's fees on
tickets bought by travel agents, which they said were encouraging other
carriers to also raise prices. Airlines are prohibited from acting
together on pricing.
   The business group praised American on Thursday for not levying fees on
travel-agent transactions. The group's chairman, Kevin Mitchell, said
airlines should instead negotiate with corporate customers to reduce
distribution costs.
   Northwest also announced other changes to the fees it made public last
week as part of an effort to cut its ticket-selling costs by $70 million.
Spokesman Kurt Ebenhoch declined to comment on reasons for the change, and
he did not have an updated cost-savings estimate.
   Effective immediately, Northwest will expand its $5 call center fee and
$10 ticket counter fee to include tickets for international travel.
   In addition, fees that originally applied only to domestic frequent flyer
award tickets are expanded to include all award tickets issued in the
United States or Canada. And, fees will not be levied on tickets purchased
through Northwest's Web site or tickets for Platinum Elite frequent
flyers.
   Tim Wagner, a spokesman for American, said his airline's fee was designed
to offset rising prices for jet fuel and keep a range of methods for
buying tickets.
   Wagner said the fee would affect about 20 percent of the tickets American
sells. About 50 percent are sold through travel agents and corporate
travel departments, and 30 percent are sold on American's Web site and
other Internet outlets.
   American said it would waive the fee for elite members of its
frequent-flier program, on military bereavement fares and for speakers of
some foreign languages who don't have a full range of ticketing options.
   Airlines are trying to drive more sales to their Web sites, which are
cheaper to operate than call centers and ticket counters.
   Wagner said it was too early to say whether the fees would let the airli=
ne
cut jobs at its call centers or ticket counters.
   American and other airlines have tried to raise fares several times this
year, citing higher fuel costs, but have often been frustrated because
some carriers declined to go along.
   Wagner declined to say whether Fort Worth-based American would drop the
service fees if others airlines don't match it.
   "We're committed to this at this time," he said.
   AMR shares rose 35 cents, or 4.1 percent, to close at $8.98 Thursday on
the New York Stock Exchange. Northwest shares were up 49 cents, or 5.4
percent, to close at $9.60 on the Nasdaq Stock Market.

On the Net:
   American Airlines: www.aa.com

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Copyright 2004 AP

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