SFGate: Is recovery at American Airlines losing altitude?

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Sunday, July 25, 2004 (AP)
Is recovery at American Airlines losing altitude?
DAVID KOENIG, AP Business Writer


   (07-25) 11:47 PDT FORT WORTH, Texas (AP) --
   After staving off bankruptcy a year ago, American Airlines slashed costs
below many of its competitors and its executives talked brightly about
returning the largest U.S. carrier to its former glory.
   Analysts praised American, which eked out a tiny profit from April to Ju=
ne
-- only its second winning quarter in three years of crushing losses.
Investors bid the stock price up for a time.
   Now, however, fresh doubts emerge about American's ability to regain its
strength against the tide of high fuel prices, which have wiped out hope
that the carrier might earn a profit this year, and an onslaught of
competitors pushing low fares even lower.
   More ominously, there is scant evidence that American, a unit of Fort
Worth-based AMR Corp., has figured out how to win customers away from
other carriers and boost revenue. American now faces competition from
low-cost rivals on nearly 90 percent of its routes, frustrating the
company's plans to raise fares.
   And, some employees are growing restless a year after taking huge pay cu=
ts
that helped save the airline.
   Flight attendants pepper Internet chat rooms with complaints about being
overworked because thousands of colleagues have been laid off. Attendants
on long international flights said they were denied meal and rest breaks
because crews were understaffed. They filed a complaint through the union,
and an arbitrator ruled in their favor -- awarding back pay of $9 million
to $14 million, which the airline must pay in October.
   Phillip Baggaley, an analyst with Standard & Poor's, says the pace of
American's recovery "is disappointing and may be stalling out."
   Just a year ago, American was at the breaking point after more than $6
billion in losses caused by the recession, the terror attacks of September
2001, tougher competition from low-cost carriers, and fundamental changes
in the way that people buy airline tickets.
   The company was on the brink of filing for bankruptcy protection until
union employees barely approved a package of painful concessions,
including layoffs and double-digit pay cuts that saved American $1.8
billion a year.
   With those cuts, the company reduced spending on wages, salaries and
benefits by 16 percent through the first six months of 2004.
   In early 2003, American had the second highest cost structure in the U.S.
airline industry. One year later, American's cost structure was the lowest
of the six so-called legacy carriers, the others being United, Delta,
Continental, Northwest and US Airways.
   American is still not lean compared to low-cost carriers. Southwest
Airlines' cost structure is 15 percent lower than American's; JetBlue's is
38 percent lower.
   The savings helped AMR cut its first-quarter loss to $166 million from t=
he
$1 billion loss a year earlier, and to post a $6 million profit in
April-June period. Analysts expect another small profit in the current
quarter, which ends Sept. 30.
   "American is off the critical list," says CEO Gerard Arpey, who sometimes
lugs a small, rectangular sheet of metal with holes in it to employee
rallies and meetings with Wall Street analysts to prove that American is
committed to cutting bloated costs.
   The grill provides the foundation for airplane seats. Until recently,
American bought the supports for about $1,000 apiece. Now, employees make
them for $157.
   Fourteen-dollar Italian blankets offered to customers during flights were
replaced with $8 throws from China, and American saved $600,000 on
silverware by buying plastic utensils in an Internet auction.
   "We can take pride in the progress that all our employees have made. We'=
re
a very different company than we were a year ago," he said.
   But the other side of the ledger -- revenue -- is more challenging.
   American's planes have grown progressively more full over the past year,
but competition from low-cost carriers has prevented the airline from
raising fares.
   "It's a difficult yield environment," Arpey said in a recent interview,
using the industry's term for revenue per passenger. "I don't see anything
on the horizon that's going to change that."
   American is expanding its capacity about 6 percent this year, mostly on
international routes. It is operating some planes more often and
reinstalling seats that were taken out to make more legroom.
   The extra flights and seats contributed to a 9.9 percent increase in
second-quarter revenue, even though revenue per seat -- a closely followed
measure in the airline industry -- rose only slightly.
   The problem with adding capacity, analysts say, is that everyone else is
doing the same thing, making it even harder to raise prices. Ray Neidl, an
analyst with Blaylock & Partners, says American has shown it can cut costs
and now needs to raise more revenue per passenger.
   One way to do that, Neidl says, would be to focus on international
flights, hubs at Dallas, Chicago and Miami, and routes with a heavy dose
of lucrative business travelers, such as New York to Los Angeles -- and
leave routes ruled by frugal leisure travelers to the low-cost airlines.
   Union leaders say employees have done their part by absorbing layoffs and
pay cuts, and now management needs to figure out how to beat the
competition.
   "All we did is buy some time," said John Darrah, whose term as president
of the pilots union ended in July. "If all they do is take our concessions
and don't solve the company's other problems -- if they don't figure out
how to compete domestically -- the next downturn in the airline industry
may be our last."

On the Net:
   American Airlines: www.aa.com/

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Copyright 2004 AP

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