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Watch the trailer at: http://www.foxsearchlight.com/theclearing/index_nyt.html \----------------------------------------------------------/ JetBlue Will Begin Flying Out of La Guardia June 24, 2004 By MICHELINE MAYNARD JetBlue Airways said yesterday that it planned to begin service from La Guardia Airport in September with seven daily flights to Fort Lauderdale, Fla., giving it operations at two of the New York area's three major airports. JetBlue, which will announce the new flights today, also said it would expand service to several Florida cities from Kennedy Airport, its primary hub. The new flights, plus its expanded service, means JetBlue will have as many as 71 flights a day this winter between New York and Florida. The airline's chief executive, David G. Neeleman, said, jokingly, that the new service in effect made Florida the city's sixth borough. Over all, the increase in flights brings JetBlue's total to 320 a day. The airline began flying in February 2000 with two trips a day between Kennedy and Fort Lauderdale. Service between La Guardia and Fort Lauderdale will begin Sept. 17. JetBlue plans introductory fares of $79 each way, good for travel through Nov. 18. Tickets must be booked by July 8. In addition, JetBlue, the nation's 11th-biggest airline, is adding daily flights between Kennedy and several cities in Florida - Orlando, Fort Myers, West Palm Beach and Tampa. JetBlue is starting service at LaGuardia with one gate, which it will share with Air Canada. Nonetheless, the move is significant for the four-year-old airline, which is one of the most consistently profitable and has some of the lowest costs in the industry. The airline, which has a fleet of 60 Airbus A320 jets, has aggressive plans to expand its fleet. It will soon take delivery on the first of 100 Embraer regional jets, which will seat up to 100 passengers each. That is fewer than the 156 passengers that each of JetBlue's Airbus planes hold, but double the size of a typical regional jet. JetBlue has also ordered 30 more Airbus planes and has options to increase its Airbus fleet to 202 jets. In an interview yesterday, Mr. Neeleman cited two reasons for starting service from La Guardia. First, passengers have asked the company to do so, particularly those who live in Manhattan, which is closer to La Guardia than to Kennedy. Second, JetBlue wants to be in place at La Guardia in case a competitor stumbles. "It's good to get a little toe in there if something happens," Mr. Neeleman said. By that, he meant US Airways and Delta Air Lines, both of which have a significant presence at La Guardia. US Airways flies an hourly shuttle to Boston and Washington and has other flights as well. In addition to other flights, Delta flies to Florida through its low-fare carrier, Song. Both airlines are seeking wage and benefit concessions from employees, and both have warned that they may have to seek bankruptcy protection if they fail. In US Airways' case, that would be its second stint in bankruptcy court. In Delta's case, the airline is conducting a strategic review of its operations, including Song, which it started in 2003 in an attempt to hang on to Florida-bound customers. However, Delta has cut back on a planned expansion of Song flights from New York and is trimming its schedules for September, reflecting a drop in demand after the summer vacation season. Song has four flights a day between La Guardia and Fort Lauderdale. A Delta spokeswoman, Meghan Glynn, said yesterday that the airline was not daunted by JetBlue's arrival at La Guardia. "Rumors of our demise are greatly exaggerated," Ms. Glynn said. A spokesman for US Airways, David Castelveter, said, "It's clear by market activity that some carriers would like to see us gone, and we're just not going to allow that to happen." La Guardia has long been crucial for business travelers, while Florida has traditionally been a leisure destination. But Kevin P. Mitchell, chairman of the Business Travel Coalition, said JetBlue was drawing from both markets. http://www.nytimes.com/2004/06/24/business/24air.html?ex=1089084457&ei=1&en=bf9de4455897bf19 --------------------------------- Get Home Delivery of The New York Times Newspaper. Imagine reading The New York Times any time & anywhere you like! Leisurely catch up on events & expand your horizons. Enjoy now for 50% off Home Delivery! 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