SFGate: Oakland-Southwest love fest/Airport starts ambitious construction program serving low-cost carrier

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Saturday, June 5, 2004 (SF Chronicle)
Oakland-Southwest love fest/Airport starts ambitious construction program s=
erving low-cost carrier
David Armstrong, Chronicle Staff Writer


   Back in 1988, Oakland International Airport was a sleepy little bayside
operation that handled 3.8 million passengers a year. A year later,
Southwest Airlines, the rambunctious, fast-growing low-fare carrier from
Texas, arrived on the scene and began flying out of Oakland.
   Today, lifted by Southwest, which accounts for 60 percent of the
passengers and flights at Oakland, the airport handles some 14 million
passengers a year. As a consequence, it has embarked on an ambitious
construction phase designed at least in part to please Southwest, by far
its most important tenant over the past 15 years.
   Oakland International, the Bay Area's second-largest airport, is remaking
and expanding Terminal 2, which will be largely occupied by Southwest. The
project started last month and is expected to be completed by the fall of
2006. It will result in five more gates for Southwest, which employs 2,500
people at Oakland airport and uses Oakland as a prime West Coast hub.
   "On the West Coast, Oakland is right up there with L.A. for Southwest,"
said Ron Kuhlmann, a vice president at Unysis R2A Transportation
Management Consultants. "Southwest has, with the exception of United at
San Francisco International, captured the coastal route between the Bay
Area and Southern California. What they've done is established themselves
as a viable alternative (to the big legacy carriers and SFO)."
   Nationally, Southwest continues to expand, rolling out more nonstop,
transcontinental flights to supplement its mainstay short hops in regional
markets. Last month, Southwest initiated service in Philadelphia, the
nation's fifth-largest city, where airline analysts expect it to challenge
struggling US Airways, which emerged from Chapter 11 bankruptcy protection
last year and is still losing money.
   Southwest now serves 60 cities in 30 states and remains by far the
nation's largest low-fare carrier.
   "In business they always say, 'Don't let more than 20 percent of your
business be with one customer,' " said Oakland airport spokeswoman Cyndy
Johnson. "But in aviation, that doesn't appear to be the case. Is there
risk in hitching yourself to any one customer? Sure. But I think we have
picked a good customer."
   Southwest is circumspect about its plans for Oakland. Spokeswoman Whitney
Eichinger said only that Oakland International remains central to
Southwest's growth strategy, adding that the carrier has no immediate
plans to add to its 122 daily departures from Oakland.
   Nevertheless, Oakland airport, which handles 204 daily departures by all
airlines combined, including large carriers such as United and Delta Air
Lines and stylish low-fare newcomer JetBlue, believes Southwest may want
to expand there in the longer term. If and when that happens, the airport
intends to be ready, Johnson said.
   "We are completely renovating Terminal 2," she said. It will include new
waiting areas, new rest rooms, a centralized food and retail court and
expanded ticketing, security and baggage operations as well as "additional
stations and offices for Southwest," she said.
   The changes are designed to help Oakland International catch up with
itself. The days of parking across from the terminal less than an hour
before takeoff and calmly strolling into ticketing are long gone, thanks
to increased security and increased traffic. Indeed, with the rapid growth
in Oakland's airline traffic have come longer lines and fewer parking
spaces, to the consternation of passengers.
   The airport is dealing with that problem. It plans to build a seven-leve=
l,
6,000-space parking garage near its two terminals. Construction is
scheduled to start in early January, with completion in 2007.
   The price tag for both the terminal remake and the new garage is $500
million.
   In the interim, private parking operators are expanding their operations,
encouraged by Oakland airport's continuing growth.
   On May 25, Parking Co. of America Airports opened a 2,400-space lot on
Pardee Drive near Hegenberger Road and offered free parking (with a
minimum 12- hour stay) through Aug. 31.
   The operator wanted to do something dramatic to introduce the lot, said
publicist Jack Lyness, who estimated the loss of parking revenue to the
privately held firm, which operates at airports nationwide, at $2 million.
Next year, however, the company expects to generate handsome revenue from
the Oakland lot, where parking will cost travelers $8.99 a day, comparable
to other private lots near the airport.
   The parking company is working with Southwest to promote its operation in
Oakland, where it has operated since the mid-1990s. When passengers book a
Southwest flight out of Oakland, Southwest tells them about the
free-for-now lot. The first day Southwest began publicizing the new lot,
all 2,400 parking spaces quickly filled up, prompting the company to use
overflow parking to handle 2,800 cars, Lyness said.
   The parking lot opeartor pays a fee to Oakland every time one of its
shuttle buses between the lot and air terminals rolls onto airport
property, he said.
   Meanwhile, construction at Terminal 2 is moving at a brisk pace. Much of
the work is being done at night to avoid disrupting Southwest's operations
and inconveniencing travelers, Johnson said.
   "We have been working with them on the plans," Johnson said of Southwest,
the nation's fifth-largest carrier by revenue, which has remained
profitable during the economic downturn, the Iraq war and the post-Sept.
11 age of anxiety.
   Southwest, the role model for a flock of other low-fare airlines such as
JetBlue, ATA, America West, Frontier and Air Tran, helped make Oakland the
only one of the Bay Area's three major airports to increase its passenger
numbers last year. While SFO and Mineta San Jose International Airport
slumped in 2003, the number of passengers at Oakland rose 7.1 percent to
13.5 million from 12.6 million in 2002.

Oakland airport expands
   -- The $110 million renovation of Terminal 2 will add five gates, a
centralized food court, retail shopping area, and expanded ticketing and
baggage handling facilities.
   -- A 6,000-space parking garage will be completed in 2007.
   -- A 60,000-square-foot administrative building for the Port of Oakland
Aviation Division is planned.
   Source: Port of Oakland
   E-mail David Armstrong at davidarmstrong@sfchronicle. com. -------------=
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Copyright 2004 SF Chronicle

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