NYTimes.com Article: Costs Put Delta in the Cross Hairs of Crisis

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Costs Put Delta in the Cross Hairs of Crisis

June 4, 2004
 By MICHELINE MAYNARD





Before the September 2001 terrorist attacks, Delta Air
Lines perennially led the airline league, with lower costs
than competitors like American or United and plenty of
loyal customers.

The company's costs have barely risen since then, which in
another industry might be something to brag about. But for
Delta, it is a big problem - and the main reason why it is
the latest major airline to be swept by a financial crisis.


As airline chief executives pleaded for help in a
Congressional hearing yesterday, Wall Street began to worry
that Delta could decline much more swiftly than
anticipated.

Even so, Representative John L. Mica, the Florida
Republican who heads the House aviation subcommittee, told
the executives that the airlines would have to "fend for
themselves" and could not expect any more significant help
from the government.

"Congress is not going to underwrite losing airline
operations," Mr. Mica said.

The airline in the spotlight right now is Delta, which for
years was considered one of the soundest and best managed
of the majors. On May 10, the airline said it might have to
file for bankruptcy protection unless it could slash costs
and win steep concessions from its pilots' union.

Many of Delta's rivals have managed to cut their costs by
double-digit percentages in the years since the terrorist
attacks by going that route - either filing for bankruptcy
protection, like United, or threatening to file, like
American. In the process, they erased Delta's onetime
efficiency advantage, leaving it with what are now among
the highest costs in the industry.

Then jet fuel prices began to skyrocket, climbing by nearly
half in the last year, and stiff competition from low-fare
carriers has kept everyone in the industry from recouping
the higher costs through increases in ticket prices.
Together, the developments have put fierce pressure on
Delta.

In recent days, the airline has reinforced its warning
about the state of its finances by hiring restructuring
advisers to identify ways to streamline its debts and its
operations.

"It is Delta's moment," said Michael Allen, chief operating
officer of Back Aviation, an industry consulting firm.

Jamie Baker, who follows airlines for J. P. Morgan,
reported yesterday that he expected Delta to lose $7.78 a
share in 2004, almost 60 percent more than his previous
estimate of $4.93. Mr. Baker said the airline could be in
Chapter 11 by the end of the year.

That Delta feels obliged to talk about a bankruptcy filing
is sobering for the industry, experts said, demonstrating
that however well run an airline has been, none can afford
to stand still in today's troubled business environment.
And there is no relief in sight from the twin pressures on
costs and revenues.

"The fear is that this is a lasting problem that they will
have to deal with," said Philip A. Baggaley, an airline
analyst with Standard & Poor's.

Mr. Baggaley, who testified at yesterday's hearing, said
that this should have been a good year for the airlines.
The economy is healthy, many flights are full and summer
traffic volume is expected to be the strongest since 2001.
Yet the Air Transport Association, an industry trade group,
estimates airlines will lose $3 billion in 2004.

Why? Airline executives have a uniform answer: jet fuel,
which costs more than $1 a gallon, compared with about 76
cents last June. While some airlines have insulated
themselves from part of the impact through hedging
contracts, others did not, or in United's case could not,
because of its December 2002 bankruptcy filing.

United now expects its fuel bill for the year to run $750
million over its forecast, complicating its bid for a $1.6
billion package from the Air Transportation Stabilization
Board, created by Congress after the Sept. 11 attacks to
oversee $10 billion in loan guarantees and other
assistance.

Yesterday, the board's executive director, Michael
Kestenbaum, said the federal government owned stakes
equivalent to $100 million in six airlines that received
loan guarantees totaling $1.8 billion.

Airlines say the damage from fuel costs would not be so
severe if they could pass the costs along to consumers by
charging higher fares, as they were able to do when oil
prices spiked in the past. Not this time, though. Numerous
attempts by Continental, Northwest and other carriers to
raise fares by $5 to $20 a ticket have largely failed,
because low-fare airlines flying the same routes undercut
them.

The ease with which consumers can comparison shop on travel
Web sites has also hindered the airlines' efforts to raise
fares, Mr. Allen said. "There is no pricing power," he
added.

That leaves the airlines little choice but to find more
cost cuts across their businesses. Delta, with more than
$20 billion of debt on its balance sheet, has been
conducting a complete strategic review since the beginning
of the year.

The chief executive, Gerald A. Grinstein, wants to present
a restructuring plan to Delta's board late in the summer.
To develop it, Delta has retained the Blackstone Group, a
specialist in debt restructuring, and Davis, Polk &
Wardwell, a law firm it has used on financial matters,
according to people who had been briefed on the matter.
Delta executives said the company routinely got advice from
legal and financial experts and declined to discuss which
advisers it had retained.

Mr. Allen said Delta's efforts were meant to communicate a
sense of urgency, like the one American created a year ago
when it repeatedly threatened to file for Chapter 11
protection if employees refused to accept wage and benefit
cuts.

"If you drive as if you are going to run into the wall,
that's when action takes place," he said. "It will probably
take coming very close to the edge before anything of a
serious nature comes about."

But, Delta's pilots, whose contract expires next May, are
not required to sit down with the company until Aug. 3.
They have already rejected a Delta proposal to cut wages
and benefits by 30 percent, saying 9 percent would be more
acceptable.

Mr. Baggaley said Delta could cite its rivals as cautionary
lessons in talks with the unions, because without
concessions from workers, "United would be shut down,
American would be bankrupt, and Continental never would
have come out of bankruptcy" in the 1990's.

For proof of the value of acting to pre-empt problems,
Delta need only look to the industry's biggest low-fare
carrier, Southwest Airlines. In addition to actively
hedging its exposure to fuel prices, Southwest has been
modifying its Boeing 737 jets by adding winglets, small
extensions curving up and out from the wingtips, to reduce
drag and save fuel.

Southwest considered the move for years, but was loath to
take its tightly scheduled planes out of service for
several days each to install them.

Last year, though, when it seemed that jet fuel might climb
over 80 cents a gallon, Southwest calculated that the time
was right, said James C. Wimberly, an executive vice
president and chief of operations.

Now, it is adding winglets to 66 of its 162 Boeing 737-700
planes, at a rate of 10 to 12 a month, and is having them
installed on all new jets it buys, Mr. Wimberly said this
week. Southwest expects the winglets to cut fuel
consumption by as much as 3.5 percent on each flight and
save $2 million a quarter. "We have been very, very happy
with the performance," he said.

Delta and its rivals must follow Southwest's example,
forget about fare increases and focus relentlessly on
cost-cutting, said Robert W. Mann Jr., an industry
consultant based in Port Washington, N.Y. "The only
long-term answer is productivity improvements," Mr. Mann
said.

The time to make those improvements is short. Delta and the
other majors "have only what is left of this business cycle
to implement changes and repair their balance sheets," he
said. "Those that fail will be unable to weather the next
cyclical downturn."

http://www.nytimes.com/2004/06/04/business/04air.html?ex=1087357701&ei=1&en=d0b1a8c67e52fc00


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