SFGate: Airbus, Boeing trade swipes over airplane strategies

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This article was sent to you by someone who found it on SFGate.
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inancial1043EST0077.DTL
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Friday, February 20, 2004 (AP)
Airbus, Boeing trade swipes over airplane strategies
DIRK BEVERIDGE, AP Business Writer


   (02-20) 08:09 PST HONG KONG (AP) --
   Rival airplane makers Boeing and Airbus traded jabs Friday over jets that
have never even flown, highlighting sharp differences over whether the
future of commercial aviation lies in superjumbos or smaller models that
can fly faster.
   Airbus is set to roll out its massive double-decker A380 in 2006 and
boasted that last year the huge plane had already outsold Boeing's jumbo
747, the biggest jetliner in the skies for several decades, by almost 9-1.
   "They had the flagship of the 20th century. We believe we have the
flagship of the 21st century," said John Leahy, chief commercial officer
at Airbus.
   Questioning the idea that bigger airplanes are better, Boeing executive
Randy Tinseth said the average size of jets in key markets has been
shrinking as airlines offer more flights at different times to better
accommodate passengers. Tinseth touted Boeing's planned 7E7 "Dreamliner"
-- a smaller jet that can fly faster with greater fuel efficiency.
   Speaking to an aviation forum here, the two giants of global airplane
manufacturing were gearing up their sales pitches for the Asian Aerospace
2004 air show next week in Singapore. Such events frequently turn into
colorful debates between U.S.-based Boeing and Europe's Airbus.
   Tinseth, Boeing's director of product and services marketing, said
airlines could fly three of the 7E7s, carrying more people and using less
fuel, than one of the big Airbus models between Hong Kong and Singapore, a
top regional business route.
   Leahy countered that the smaller Boeings would have to fly "wingtip to
wingtip" to get that many passengers in the air during peak travel times,
and added that crew costs, maintenance costs and other expenses would be
higher.
   Airbus projected that passenger traffic will soar in coming decades and
Leahy said "we're not going to do that in little airplanes."
   Leahy said Boeing's 7E7 appeared to be a copycat version of the
medium-sized Airbus A330, with a slide show that superimposed diagrams of
one jet on the other, making them look quite similar.
   Boeing says its airplane, which does not yet have an initial customer,
will be more passenger friendly, with bigger windows and slightly wider
aisles and seats than other planes. The company has said the 7E7 probably
won't enter the market before 2008.

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Copyright 2004 AP

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