NYTimes.com Article: On the Road: Captive Audience 30,000 Feet in the Air

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On the Road: Captive Audience 30,000 Feet in the Air

February 17, 2004
 By JOE SHARKEY





Some business travelers gripe that airlines have been
giving them a figurative song and dance for too many years.
But lately, some airlines have been offering an actual song
and dance, and a lot of readers responding to last week's
column don't appreciate it.

Katie Karlovitz wrote to describe "something I just
experienced on JetBlue - the pilot yakking away with lame
jokes, as if our flight taking off was Open Mike Night at
the Comedy Club instead of a huge flying machine loaded
with people and fuel."

The main topic of last week's column was the American
Airlines pilot who used the public address system on a
transcontinental flight to evangelize for converts to
Christianity. Gerard J. Arpey, chief executive of the AMR
Corporation, American's parent company, subsequently
apologized for the pilot's behavior.

Gail Myers was among scores of readers who expressed
outrage at the pilot's action. "That was more offensive to
me than the media cause célèbre'' at the Super Bowl
halftime show, she wrote.

But in that column I also noted in passing that any plane
full of passengers was a captive audience, and that a
handful of airlines - Southwest, JetBlue and Song among
them - are encouraging flight crews to entertain passengers
with wisecracks, patter, songs and silly group games. Asked
about that, many readers booed.

Though she called it a "lesser offense" than a
proselytizing pilot, Mary Beeson said it was still "a bad
idea for airlines to encourage crews to 'entertain'
passengers with jokes and wisecracks." Humor, she noted,
"is an extremely subjective thing."

Heather Thomson agreed. "I travel extensively on business
and use my flight time as office time," she said, "so at
the risk of being a humorless drudge, I confess to finding
these tactics annoying."

Being subject to live in-flight entertainment from the
merry crew is like "being hijacked by a band of cartoon
characters," groused Alan Gottesman.

John Richard said that "corporate travel policies" made him
a frequent flier on Southwest. "Please save your shtick for
your Star Search audition," he suggested, adding: "Always
bear in mind that oldest of show-biz saws: Dying is easy;
comedy is hard."

After wincing through a singing Southwest pilot's
performance, Peter Talbert said, "Just get me where I'm
going and leave me in peace." Passengers who don't want to
listen are "a captive audience with no hook." That's
because the hook "would have been confiscated at the
security check," he wisecracked.

Alan Hogenauer mentioned the inevitable rerun factor
encountered by frequent fliers. "Yes, some folks seem to
chortle at Southwest's feeble attempts to be funny," he
said. "But after the third or fourth rendition by
plagiarizing flight attendants, it gets mighty tedious."

Ruth L. Grossman remembers thinking "silence is golden,"
during the jokes and games on a Song flight. Then, when "no
one arrived to open the door for 15 minutes after we landed
and passengers stood in the aisles in expectation, somehow
the crew remained mute," she noted dryly.

Still, a fair number of readers said they had no objections
to frivolity.

"I'm a United Executive Premier and have suffered through
my share of tedious pilot speeches, but thankfully no one
has yet tried to convert me," wrote Liz Lutz, who added: "I
do like the comedy routines on Southwest, though. After the
interminable security line at Oakland and the hassle of no
preassigned seating, it's a welcome change to encounter
nonrobotic flight attendants who actually seem to be
enjoying their jobs."

Susan Forman recalled a harrowing flight in stormy weather
when her plane suddenly dropped like a rock for six long
seconds before recovering. The pilot didn't make an
announcement afterward to explain. "I was petrified," she
wrote. "I do a fair bit of business travel, and am now
grateful for any words from the cockpit, humorous or
otherwise, when I fly. It means the pilots are relaxed and
comfortable with the flight - and so am I."

Harvey Diamond recalled: "I was on a US Air trip and the
pilot said, 'We have some good news and bad news. The good
news is we have on board a man having his 100th birthday.'
Everyone clapped and cheered. 'The bad news is the
100-year-old man is the pilot.' Well, the laughs were
huge."

David L. Hoffman Jr. said he enjoyed the announcement from
a JetBlue pilot approaching San Francisco International:
"Well, we've found the airport again."

Rick Stark also liked a JetBlue joke. "The other day during
the rollout after landing in Orlando, the pilot went on the
P.A. and said, "Whoa, big fella." Dick Allphin heard the
same one on a different airline. "On Southwest, just as we
landed and the plane's reverse thrusters went into action,
the flight attendant called out, "Whoa, big boy," he
recounted.

Bill Gander, a Continental captain for 23 years, said that
he tailored his flight announcements to the passengers and
the route, sticking to the bare facts on flights full of
business travelers, and more often making occasional small
talk on heavily leisure flights.

Here's one he has used when it is time to leave the gate
and passengers are still standing: "We need all passengers
to please be seated so we can begin pushing back; also, if
you're standing in the aisle, I can't see to back this
thing up."

Donald Bain wrote the best-selling "Coffee, Tea or Me?," a
1967 memoir purportedly by two swinging stewardesses whose
names appeared as authors and whose anecdotes were loosely
woven into Mr. Bain's imaginative narrative. One stewardess
told him she made the following announcement over the P.A.
on her last flight on Eastern Airlines: "We're about to
land. Please be sure you're wearing your shoes. That'll
make it easier to match up legs in the event of an
accident."

Meanwhile, Bruce Buckland pointed out that "it is possible
to have in-flight announcements" from passengers. His
6-year-old daughter gave one during a landing in Boston
after some turbulence. When the aircraft touched down with
a big bounce, his daughter grabbed the armrests and yelled
"at the top of her lungs: Hold on, everybody!"

On the Road appears each Tuesday. E-mail:
jsharkey@xxxxxxxxxxxx

http://www.nytimes.com/2004/02/17/business/17road.html?ex=1078029484&ei=1&en=a1c457dfdbf6d116


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