Media and investors see flaws in JetBlue strategy BusinessWeek and FORTUNE magazines printed articles this week that cast doubt on JetBlue=92s (B6) business strategy. The BusinessWeek article is entitled =93Is JetBlue=92s Flight Plan Flawed? =96 Miscalculations, = cutthroat competition. CEO David Neeleman faces tough challenges to keep the airline on the ascent.=94 The stories reported that B6=92s fleet of Airbus planes will eventually require expensive maintenance, and the airline underestimates what that will cost. B6 recently lost a showdown with Delta Air Lines when it tried to expand into the Atlanta - Los Angeles market. =93That was a symbolically important blow because it proved that the majors could beat JetBlue at its own game,=94 Teal Group analyst Richard Aboulafia told FORTUNE magazine.