NYTimes.com Article: Delta Scales Back Plans for Low-fare Airline

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Delta Scales Back Plans for Low-fare Airline

February 5, 2004
 By MICHELINE MAYNARD





Delta Air Lines is scaling back plans for Song, its
low-fare airline, as it conducts a complete review of its
operational structure, company officials said yesterday.

In an interview, Song's president, John Selvaggio, insisted
the year-old airline can play a key role as Delta battles
other low-fare airlines, like Southwest and JetBlue, for
passengers on the Eastern seaboard and elsewhere in the
country.

However, the airline is studying the future of Song under
an extensive re-evaluation of its operations that was
ordered by its new chief executive, Gerald Grinstein, who
assumed his job on Jan. 1, Mr. Selvaggio said.

The airline is striving to cut costs and is pushing its
pilots union to grant concessions so that it can keep pace
with lower labor rates at other airlines like American and
United.

Song, which cost Delta $65 million to develop, was started
last April after much fanfare as an
airline-within-an-airline, meant to appeal to passengers
who have been defecting in droves from major carriers in
search of cheaper tickets. Delta configured 36 Boeing 757
jets, with 199 seats each, to fly route routes from New
York to Florida and elsewhere.

Last year, low-fare airlines carried 24 percent of all
passengers in the United States, according to the
Department of Transportation, and that figure is expected
to climb again this year as new low-fare carriers begin
service and existing carriers expand.

In particular, United Airlines will start its own low-fare
carrier, named Ted, next week, with service from Denver to
a series of cities in the west and in Florida. Ted has been
seen as United's effort to keep pace with Delta and its
other low-fare rivals.

However, Delta for now is not carrying through with
previously announced plans to expand Song service that it
had planned to put in place this year. Although Delta said
last week that it would invest at Kennedy Airport to expand
its service there, it announced only two new flights for
Song. By contrast, soon after it announced the new carrier,
Delta said it hoped Song eventually might replace Delta
Express, its regional carrier flying to smaller cities.

Meanwhile, Delta plans to eliminate three Song flights from
Washington Dulles airport by April, the trade publication
Aviation Daily reported last night. Song only began flying
from Dulles to Orlando in September. Aviation Daily said
the Song planes instead will be used on Delta flights from
New York to Fort Myers, Fla.

In the interview, Mr. Selvaggio said Delta had originally
envisioned Song as a defensive measure to keep from losing
passengers to other carriers. But he said it could be an
offensive weapon as well, aimed at passengers who prefer
direct flights to the connections that are the norm for
travelers on Delta.

``What Mr. Grinstein wanted to do was undertake a strategic
review'' of the kind of service the airline would provide,
Mr. Selvaggio said. He said routes would be examined to
determine, ``Is it Song or is it Delta? Going forward, we
want to have a strategy that makes sense.''



http://www.nytimes.com/2004/02/05/business/05WEB-SONG.html?ex=1076991086&ei=1&en=d4eb6c422906708d


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