NYTimes.com Article: Business Travel: Speeding Flight Check-In at Self-Service Kiosks

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Business Travel: Speeding Flight Check-In at Self-Service Kiosks

February 3, 2004
 By DAVID JONES





Do-it-yourself check-in kiosks have sprouted up in
airports, and lots more are coming.

Since the fall of 2001, when new security rules slowed
passenger check-in to a crawl, airlines have doubled the
number of self-service kiosks, to 3,000. Make that 3,001:
Today, JetBlue Airways plans to introduce the first of 150
self-service kiosks it will install around the country at
its hub terminal at John F. Kennedy International Airport.
JetBlue, whose passengers book about 75 percent of their
tickets online, worked with I.B.M. to develop a kiosk with
extra large interactive screens.

Self-service kiosks have been a boon to rushed travelers,
cutting check-in times, and have saved the industry
millions of dollars in labor costs. The machines have
proved so successful at airports that two major hotel
chains are testing automated check-in systems at some
locations.

Analysts estimate more than 25 percent of all travelers in
the United States have used a self-service machine. At
Continental Airlines, about 60 percent of all passengers
are using the kiosks. Those with e-tickets are eligible,
but not those with paper tickets. And at this stage, the
system is in use on domestic flights and those to American
territories, but not on international routes.

For the passengers able to use them, such an expansion has
changed the logistics of business travel. Without it,
analysts say, more fliers would be spending time at
check-in counter lines. Instead, by swiping a credit, debit
or frequent-flier card through an electronic reader and
punching in information to confirm their identity, they can
get boarding passes, upgrade to first class, or rebook
canceled flights.

The airlines are reaping benefits. A study in November by
Forrester Research showed that self-service check-in costs
the airlines 16 cents a passenger, compared with $3.68
using ticket-counter agents. The study's co-author, Henry
H. Harteveldt, vice president for travel research at
Forrester, said check-in machines would become standard in
the near future for most carriers. "Ideally, a self-service
kiosk should be able to help an airline serve 95 percent of
its passengers with 95 percent of their needs," he said.

In 1995, Continental became the first United States carrier
to install a self-service machine - at Newark airport, one
of its hubs. Continental now has 779 kiosks in 130 airports
around the country.

The machines caught on as airport gridlock worsened. "The
airlines realized this was a technology that was part of
their core business," said Robert R. Ranieri, who oversees
I.B.M.'s travel kiosk unit in Toronto, "sort of the way the
Internet is a mainstream tool.''

Plans by Northwest and other carriers to accelerate
electronic check-in were put on hold by the terrorist
attacks of Sept. 11, 2001. Before security procedures
measures were tightened as a result of the attacks,
passengers had been able to go through airport security
with a printed confirmation of their flight and obtain
boarding passes at the gate. Now, they must get the
boarding pass first - on the Internet, at a ticket counter
or at a self-service kiosk.

The kiosk can be fastest. Walter Jones, vice president for
business development at Carrington Laboratories in Irving,
Tex., recalled arriving for a flight at Salt Lake City
International Airport and finding a long line. "It would
have taken me at least 40 minutes," he said, "but there was
nobody at the kiosk. I got processed in less than two
minutes." Mr. Jones says he never goes to the check-in
counter any more and flies on Delta Air Lines and American
Airlines to take advantage of their kiosks.

A frequent passenger on Alaska Airlines, Tony Zawaideh,
senior vice president for sales at Zapp Packaging, near Los
Angeles, is able to check in electronically and to get
priority security screening at some airports. On a December
flight, Mr. Zawaideh helped his mother, who travels
infrequently, obtain a boarding pass at the check-in
counter. "I got through the kiosk in about five or six
minutes," he recalled. "I had to wait in line with my
mother for an hour and 15 minutes."

After Sept. 11, as stories about delays and missed flights
abounded and more passengers avoided short flights, several
major carriers expanded their kiosk services and others
increased incentives to use them, like awarding bonus
frequent-flier points. Increasingly, airlines have been
promoting the kiosks in an effort to attract new customers.


Last fall, for example, in an attempt to take business
travelers from American Airlines, America West installed 10
check-in kiosks at Dallas-Fort Worth International Airport
and said it planned to extend use of the machines to all
its markets in the next year. America West's kiosks allow
passengers to check in, change seats, upgrade to first
class and print receipts. The kiosks at US Airways can be
used in Spanish as well as English, and allow the reissuing
of tickets if a flight is canceled.

Some airports are having trouble finding space for all the
new kiosks. McCarran International Airport in Las Vegas is
testing a common-use check-in system called SpeedCheck,
developed jointly by I.B.M. and Arinc of Annapolis, Md.

In the first phase, 38 SpeedCheck kiosks in McCarran's
ticketing area are being shared by 12 airlines. Six more
kiosks are at the Las Vegas Convention Center, where those
attending meetings can check in and, if they have only
carry-on luggage, go straight to airport security points.

The second phase, intended to start in the second quarter
of this year, calls for the installation of kiosks at
airport counters for use by passengers with check-in
baggage. For international flights, the kiosks are to be
equipped with passport readers. Suitcases would be given to
an airline employee behind the kiosk.

In the last phase, with no starting date yet established,
according to Arinc, SpeedCheck will be extended to charter
flights.

The SpeedCheck system has drawn the interest of airport
officials nationwide. If it succeeds, it is likely to
encourage other big airports to introduce common-use kiosk
systems.

Before SpeedCheck, several major Las Vegas hotels offered
airline check-in to their guests. Now, some hotel chains
are testing the self-service concept for their own use. In
October, Starwood began testing self-service kiosks at the
W Times Square in New York and the Sheraton Boston Hotel.

A guest swipes a credit card at the kiosk to confirm a room
reservation and receives an electronic room key - a process
that can take less than a minute. Guests can also check out
using the machine, which will either print a receipt or
e-mail it.

Starwood is planning to expand its use of kiosks to other
downtown, airport and convention hotels, and to add a
feature that allows guests to change room assignments.

Hilton Hotels has scheduled tests of self-service kiosks at
the Hilton New York and Hilton Chicago. On the basis of the
results, it will decide whether to introduce kiosks
throughout the chain. Hilton is talking with several
airlines to see if the self-service machines can be
enhanced with airline check-in systems, according to Thomas
Spitler, a Hilton vice president.

"The airlines,'' Mr. Spitler said, "have really trained
customers to look for alternatives to human agents."

Readers are invited to send stories about business travel
experiences to businesstravel@xxxxxxxxxxxx

http://www.nytimes.com/2004/02/03/business/03kiosks.html?ex=1076818901&ei=1&en=b2c22c8aedc2dcb1


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