NYTimes.com Article: Business Travel: A Better Night’s Sleep, Flat Out at 35,000 Feet

[Date Prev][Date Next][Thread Prev][Thread Next][Date Index][Thread Index]

 



This article from NYTimes.com
has been sent to you by psa188@xxxxxxxxx



/-------------------- advertisement -----------------------\

THE DREAMERS - IN SELECT CITIES FEBRUARY 6

Set against the turbulent political backdrop of 1968 France
when the voice of youth was reverberating around Europe,
THE DREAMERS is a story of self-discovery as three students
test each other to see just how far they will go. "Pure
Bertolucci," proclaims The New Yorker. THE DREAMERS makes
its North American premiere at the 2004 Sundance Film
Festival.

http://www.foxsearchlight.com/thedreamers/index_nyt.html

\----------------------------------------------------------/

Business Travel: A Better Night’s Sleep, Flat Out at 35,000 Feet

January 27, 2004
 By SUSAN STELLIN





A good night's sleep at home can mean sinking into a
foot-thick mattress with six pillows and linens with a
thread count approaching four digits. Approximating that
level of luxury on a long-haul flight is all but
impossible, but a number of airlines have recently taken on
the challenge, overhauling their business-class cabins with
an eye toward making bedtime at 35,000 feet a lot more
comfortable.

In the last year, Virgin Atlantic Airways, Qantas,
Northwest Airlines, All Nippon Airways and Lufthansa have
begun rolling out new seats and amenities in business
class, offering everything shy of a bedtime story to help
weary executives get some rest. Although the upgrades vary
in style and design, the changes have spawned something of
a common nomenclature for comfort: mood lighting, lumbar
support and privacy screens are de rigueur, as are seats
that recline to a flat bed within some type of cocoon.

Seats with catchy names are catching on, too. Qantas, the
first carrier to offer business class in 1979, introduced a
new sleeper seat in September - the Skybed - which reclines
to a flat bed within a "cocoon style" shell. (The seats,
which have back massagers, holders for water bottles and
cupboards for shoes, are available on routes between
Australia and Europe, with plans to use them on United
States routes by April.)

Indeed, the competition to create the longest, flattest or
widest business-class seat is a matter of serious bragging
rights these days: the Skybed is 78.5 inches long and 23.5
inches wide when fully reclined, though Virgin Atlantic's
new bed is an inch longer, and what Singapore Airlines
calls its Spacebed is 27 inches wide when reclined.

When it was introduced late in 2002, the Spacebed was
considered the seat to beat, and Singapore Airlines'
business class has been rated the best in the sky, most
recently winning accolades from Business Traveler magazine.


Although most of the new beds extend to a flat surface, the
Spacebed and several others deemed "flat" are not quite
parallel to the floor of the aircraft. That incline from
horizontal is usually expressed in degrees - as in,
"reclines to 172 degrees" - a feature several airline
representatives said took into account the fact that planes
typically fly at an angle.

Not all business travelers agree with that idea. A truly
flat bed "does make a difference," said Kieran Donovan, who
works for a retailer in Britain and takes about 100 flights
a year. "Your bed at home is flat, so you're used to
sleeping horizontally, not at a 5-degree angle," he said.
"On an incline, you get this strange feeling of the blood
rushing down to your feet."

Mr. Donovan - who has flown in business class on British
Airways, Cathay Pacific Airways and Singapore Airlines -
said he preferred the British Airways bed because it is
truly flat, though he likes the width of the Singapore
Airlines Spacebed and the bedding on Cathay Pacific. "You
get a pillow that is silk-faced on one side and
cotton-faced on the other," he said, "whereas British
Airways loses out for their rather nasty blankets and
pillows."

Although British Airways introduced the first
business-class seat that converts to a truly flat bed, in
2000, its competitor for trans-Atlantic passengers, Virgin
Atlantic, set the bar a bit higher last fall with the
rollout of its new Upper Class Suite. Virgin pioneered the
concept of having a seat and a bed made of different
materials, with a seat that flips over to a completely flat
bed with the push of a button.

"We realized that if we could get the passenger to stand up
and get the seat to convert into a bed, we could have new
foams and fabrics for sleeping on," said Joe Ferry, Virgin
Atlantic's head of design. "The crew can make up the bed
for passengers while they go and have a drink at the bar.
All of this ritual and theater adds to the experience of
going to bed."

Besides the new bed, Virgin's Upper Class is configured to
give all passengers access to the aisle, ottomans that
double as seats for companions, an onboard bar and inflight
beauty treatments. Virgin also offers its Upper Class
passengers free limousine service to and from the airport
on each end of the flight, and its Revivals lounge at
Heathrow Airport provides a place for breakfast and a
shower.

Those arrival features particularly appeal to John Lahr,
senior drama critic for The New Yorker magazine, who has
flown across the Atlantic every two weeks for the last
decade. "The Virgin lounge is state of the art, as far as
I'm concerned," he said. "You go into a cubicle, take off
all your clothes and put them in a two-sided closet. Then
they press your clothes while you're taking a shower.
That's just wonderful. There's nothing worse than arriving
rumpled at 7 in the morning when your tongue is sour and
your head feels like a hundred pounds."

His company's travel policy requires him to fly British
Airways, so he has not tried Virgin's new seats, and his
main complaint about British Airways has nothing to do with
sleeping. "When I'm flying from London to New York,'' he
said, "I tend not to sleep because I'm flying into the sun
- I tend to work on the plane. So what I hate is the
regimen of closing windows; because people want to watch a
B movie, everybody else has to shut their shades."

Mr. Lahr added that the privacy screens between seats block
much of the overhead light.

Beth Shultis, vice president for marketing and loyalty
programs at Northwest Airlines, said privacy screens were
the subject of much research when the airline was designing
its new World Business Class seats. "There's a very
delicate line on how to give enough privacy when passengers
are sleeping, but still have an open enough environment
that they can socialize and converse over dinner," she
said.

Even with all the new amenities, and the more comfortable
(if significantly more expensive) experience flying
business class rather than coach, a long-haul flight for a
half-day meeting is not always preferable to a typical day
at the office - and sleeping in one's own bed.

"The first time it's novel," said an executive who flies
business or first class on occasion, but did not want his
name used lest he appear ungrateful for his company's
largess. But after a while, he said, the flat beds and DVD
players lose their appeal. "You're still on a plane,'' he
said, "and it's still not great."

Readers are invited to send stories about business travel
experiences to businesstravel@xxxxxxxxxxxx

http://www.nytimes.com/2004/01/27/business/27sleep.html?ex=1076385040&ei=1&en=010f8fce775a36ac


---------------------------------

Get Home Delivery of The New York Times Newspaper. Imagine
reading The New York Times any time & anywhere you like!
Leisurely catch up on events & expand your horizons. Enjoy
now for 50% off Home Delivery! Click here:

http://www.nytimes.com/ads/nytcirc/index.html



HOW TO ADVERTISE
---------------------------------
For information on advertising in e-mail newsletters
or other creative advertising opportunities with The
New York Times on the Web, please contact
onlinesales@xxxxxxxxxxx or visit our online media
kit at http://www.nytimes.com/adinfo

For general information about NYTimes.com, write to
help@xxxxxxxxxxxx

Copyright 2003 The New York Times Company

[Index of Archives]         [NTSB]     [NASA KSC]     [Yosemite]     [Steve's Art]     [Deep Creek Hot Springs]     [NTSB]     [STB]     [Share Photos]     [Yosemite Campsites]