NYTimes.com Article: Boeing to Build New 7E7 Jetliner in Seattle Region

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Boeing to Build New 7E7 Jetliner in Seattle Region

December 17, 2003
 By MATTHEW PREUSCH and MICHELINE MAYNARD





SEATTLE, Dec. 16 - Months of uncertainty for the Seattle
region ended Tuesday as Harry C. Stonecipher, the chief
executive of Boeing, stood on a stage here and announced to
the thunderous cheers of Boeing employees, "The 7E7 will be
built right here in Puget Sound."

The 7E7 jetliner, a medium-range aircraft, is Boeing's
first new plane in more than a decade. That the news was
positive and announced in Seattle, Boeing's birthplace,
serves as a balm on the still fresh wounds created here
when the company moved its headquarters to Chicago in 2001.
It is also good news for Boeing employees in Puget Sound,
which until as recently as 1996 accounted for the majority
of Boeing's work force but now count for only a third.
Since 2001, Boeing has eliminated 30,000 jobs locally.

"This is the best news we have heard in a long time," said
Mark Blondin, president of the Machinists District 751,
which represents about 15,600 Boeing workers. "It was the
right decision for our members, for Boeing and for the
State of Washington."

Boeing executives estimated the market for the 7E7 would be
as large as 3,500 aircraft, worth $400 billion.

One reason for the company's confidence is its belief that
the air travel market, which has been depressed since the
September 2001 terrorist attacks, is rebounding.

Alan R. Mulally, president of Boeing Commercial Airplanes,
said the company was encouraged by stronger traffic in
Asia, hit hard earlier this year by the SARS virus, and by
an improved mood among travelers in the United States as
formal conflict in Iraq ended.

"Making progress in Iraq and the war on terrorism is having
a calming effect on business travel and leisure travel,"
Mr. Mulally said. Further, the company thinks air travel
could return to the record levels of the year 2000 by the
end of next year, he said, and that travel would continue
to improve in 2005 and 2006.

Nonetheless, the company does not have any firm orders for
the plane, although at least 50 airlines have told the
company they are interested in the 7E7, including the two
big Japanese carriers, All Nippon Airlines and Japan Air
Lines, Mr. Mulally said. "There is no disappointment that
we do not have a customer here today," he said.

Analysts have said Boeing needs orders for 150 to 200
aircraft before it approves production. But Mr. Stonecipher
noted Boeing started production of two aircraft lines, the
737, used on short flights, and the 777, used for longer
flights, with just one order each.

"The only way this airplane wouldn't go is if no one
ordered them," Mr. Stonecipher said.

Boeing's optimism was not universally shared. This year,
airlines are set to report their weakest revenues per
available seat mile, the industry's standard measurement,
in the history of commercial aviation. Kevin P. Mitchell,
chairman of the Business Travel Coalition, which represents
business travelers and corporate travel departments, said
Boeing executives were much too bullish about the
industry's recovery.

"He's continuing to whistle by the graveyard with a bounce
in his step," Mr. Mitchell said of Mr. Mulally's forecast
of a return to record travel. "There is little evidence out
there that business travel demand will reach 2000 levels
any time in the next several years. I don't see it."

The uncertainty with which public officials here awaited
Boeing's decision on whether and where to develop the 7E7,
known as the Dreamliner, is a far cry from the era when
Seattle was the unchallenged home to the uncontested king
of commercial aviation. The company and the region's
political establishment benefited from an unsullied
symbiotic relationship, as Senator Henry Jackson was
famously tagged the "senator from Boeing."

Walt Crowley, a regional historian and creator of
www.historylink.org, said Boeing had always loomed large in
the area's imagination.

"Certainly, historically and culturally it is very much a
part of our self-awareness as a region, particularly
greater Puget Sound," Mr. Crowley said.

Recently that relationship was seen as having soured
considerably, but all was forgotten Tuesday.

"I'm glad Boeing has decided to renew our marriage vows,"
said Greg Nickels, the mayor of Seattle.

The state estimates the 7E7 will provide 1,200 production
jobs and as many as 3,400 support jobs at Boeing by 2015
and an additional 12,700 jobs across the state.

That is expected to pump an additional $65 million into the
state's coffers annually.

According to state economists, the aerospace industry in
Puget Sound already generates $700 million in tax revenue
every year.

But it is perhaps Everett, north of Seattle, where Boeing
assembles the 747, 767 and 777, which will benefit the most
from the 7E7. The town has strong Boeing ties. When the
first 747 rolled off the line there in 1968 it was named
the "City of Everett."

Everett has suffered under the company's job cuts, said
Louise Stanton-Masten, president and chief executive of the
Everett Chamber of Commerce.

"This is just a real morale booster for all of us who have
been waiting for Boeing's decision," she said.

Michael Bair, senior vice president in charge of the 7E7,
said it was Boeing's Everett site at Paine Field and a
skilled work force that convinced he and the board.

Mr. Stonecipher said his enthusiasm for the project
mushroomed when he traveled to Seattle on Dec. 2, to visit
Boeing's engineering center and see its proposed production
site in Everett. "I came down solidly behind it by the time
I left here," he said.

The effort to woo the 7E7 was considerable, and included
everyone from senators to local chamber of commerce
officials. Gov. Gary Locke and the state legislature passed
$3.2 billion in tax incentives and made investments in
education and transportation infrastructure requested by
the company.

Matthew Preusch reported from Seattle for this article and
Micheline Maynard from Detroit.

http://www.nytimes.com/2003/12/17/business/17boeing.html?ex=1072670682&ei=1&en=5b8175161a39ca4f


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