NYTimes.com Article: On the Road: Airbus Superjumbo Jet Is Only a Mockup, for Now

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On the Road: Airbus Superjumbo Jet Is Only a Mockup, for Now

December 2, 2003
 By JOE SHARKEY





TOULOUSE, France

EVERYBODY agrees that the A380 is a whale of a plane, but
that may in fact be the problem.

The whaleness, that is. The superjumbo A380, scheduled for
commercial service in early 2006 and currently represented
at the Airbus headquarters here as a life-size mockup, is a
tubby behemoth of a plane that looks like it might have
easily digested both a 747 and a 737 for lunch, with plenty
of room left for dessert.

In a month or so, ships and trucks will start arriving at
the sprawling A380 assembly plant here carrying wings,
fuselages and engines made elsewhere in Europe. Airbus will
then begin putting together the huge new jetliner, for
which the company says it already has 129 orders (retail
price: $270 million each).

Last week, Airbus invited reporters to its headquarters for
an update on the progress of the plane, as well as a look
at the mockup and the new assembly line.

Suffice to say that the A380 is really, really big, even in
comparison with the current jumbo of the sky, the Boeing
747, first introduced in the 1970's. The A380 has a wing
span of 261 feet, 50 feet longer than the 747. Because its
fuselage is designed with two full decks from fore to aft,
it also has 49 percent more floor space than a 747.

That means it will hold a lot more passengers. Airbus
promotes the A380 as having a capacity of 555 passengers.
That's 139 more passengers than the 747 carries.

But Airbus executives concede that the A380 will actually
be able to carry more than 800 passengers, if an airline
decides to really pack them in.

How this airplane is going to be configured with seats once
it takes to the skies in 2006 is one of the mysteries of
the A380 program. Another is whether the world's major
airports will be prepared to handle the plane.

For airports, preparing for the A380 requires substantial
modifications to runways, taxiways and terminal gates. For
example, BAA, the company that operates Heathrow
International Airport in London, says it will spend more
than $750 million over the next 10 years to accommodate the
A380 at Heathrow, where BAA estimates the plane will
account for about one in every eight flights by 2016.
Boeing 747's, which the Airbus believes will be rendered
obsolete by the A380, now account for one in nine Heathrow
flights.

As this plane nears introduction in a little over two
years, there will be plenty of opportunities for the news
media to evaluate the potentially profound changes in
long-haul air service - not to mention the implications for
Airbus's rival Boeing - that are posed by the A380.

For me, a person whose main interest in aviation is having
a comfortable place to sit, I have to say I fixed with some
horror on that little figure of 800 or more potential
passengers. Even at the 555 passenger figure Airbus likes
to use, I still shudder at the thought of being the middle
cow in a five-across row in the cattle car.

Luckily, at lunch at the Airbus headquarters last week, I
found myself sitting next to the only major airline
executive present, Richard Branson, the chairman of Virgin
Atlantic, an airlines that spends a lot of time thinking
about how to balance revenue with passenger comfort. Sir
Richard is an affable guy who loves to talk, so I figured
it was going to be a cinch to get him to spill the beans on
what Virgin's version of the A380 will look like in terms
of seating.

Virgin has ordered six A380's. Ten commercial airlines (as
well a cargo carrier, FedEx) have so far placed orders for
129 of the A380's. The biggest customers to date are
Emirates (41 planes), Lufthansa (15), Qantas Airways (12),
and Air France and Singapore Airlines (10 each).

None of the airlines that have discussed their likely use
of the plane have suggested they plan on flying more than
555 seats, and several have hinted they hope to use the
airplane's space to introduce new passenger amenities, like
walk-up lounges and perhaps duty-free shops, even in coach.
But you never know.

Virgin's Sir Richard warmed to the subject quickly. He said
Virgin planned to operate its A380's with a maximum of 524
seats in three classes. These are its highly regarded
business-class cabin, called Upper Class Suites; its
premium economy class cabin, which provides more legroom
and better service at a higher price than standard coach;
and, of course, its lowest-priced coach cabin.

All that extra space, "certainly gives you the opportunity
to do innovative things in the cabin," he said, adding,
"The challenge is how do you do economy class, how do you
configure it?"

Among the innovations to consider in any move to make the
back of the plane a more comfortable place, he said, was a
better use of "the space taken up by the galleys" for food
preparation.

He began to discuss an idea for in-flight "self-service"
food counters, and the notion that reducing the need for
galleys would provide the space to allow passengers to
amble about and perhaps get their own meals in coach,
cafeteria-style.

"You want to elaborate on that?" I asked.

He evidently
did, and would have, except that Paul Moore, Virgin's
cordial director for corporate affairs, shot him a stricken
look from down the table. Sir Richard promptly clammed up.

"Sorry," he said. "Got to wait on that."

On the Road
appears each Tuesday. E-mail: jsharkey@xxxxxxxxxxxx

http://www.nytimes.com/2003/12/02/business/02road.html?ex=1071374098&ei=1&en=cf936c57abbab974


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