NYTimes.com Article: Taking Cargo and People, Chilean Airline Flourishes

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Taking Cargo and People, Chilean Airline Flourishes

November 26, 2003
 By LARRY ROHTER





SANTIAGO, Chile, Nov. 23 - These are terrible times for
airlines all over Latin America, as one carrier after
another closes, staggers under huge losses, scales back
routes or reluctantly merges with rivals. But at the shiny
new glass headquarters of LanChile here, things have never
been better.

In this year's third quarter, profit tripled, to $22
million, its best quarter ever, and profits for 2003 are
expected to reach a record $64 million. As a result,
LanChile's share price in Chile has more than doubled since
the start of the year, and the value of its American
depository rights has gained more than 140 percent.

"They're a model company whose management and ownership
know how to be efficient and have a clear vision," said
Robert Booth, chairman of Aviation Management Services, a
Miami consulting firm. "It's an ideal situation, and they
are doing everything right."

At first glance, it would seem unlikely that a company
based in a country of only 15 million, isolated in the far
southern reaches of the continent, should have become a
Latin American powerhouse. But since the privatization of
the national flag carrier a decade ago, LanChile has
specialized in turning what seem to be obstacles into
opportunities.

While other regional carriers, for example, have been
battered by both weak local economies and the downturn in
passenger traffic after the Sept. 11, 2001, attacks,
LanChile has largely been insulated. Cargo accounts for an
extraordinary 40 percent of its business, compared with 5
percent or less for carriers like American, Delta and
United.

"Lan is actually two concerns that are of equal importance,
with a business model that is unique in the world,"
Alejandro de la Fuente, LanChile's chief financial officer,
said in an interview. "We live in a distant land that
exports a lot of perishable products, operating long-haul
planes that are capable of carrying a lot in their holds,
and that means we can carry fewer passengers and still be
profitable."

With a free trade agreement between Chile and the United
States scheduled to take effect on Jan. 1, the prospects
are good for additional growth in the export of items like
salmon, fruit and flowers. Company officials predict a 15
percent increase in revenue from both cargo and passenger
traffic for next year and estimate that by 2006 total
revenue will rise to $2.3 billion, up nearly half from the
current $1.6 billion.

In a region where nationalism and protectionism still work
to defend national flag carriers, Chile is also unusual in
having an open-skies policy, which LanChile officials say
has forced them to be more efficient in managing labor and
fuel costs. The company dominates domestic routes, carrying
80 percent of passengers, but the small size of the market
has forced it to look beyond its borders for traffic and
profits.

With Argentine carriers weakened by that country's economic
collapse, LanChile dominates the busy Santiago-Buenos Aires
route, which it also uses to feed its flights to Miami and
Madrid. The company attracts passengers with a fleet of
planes more modern than those of most of its rivals. It
also benefits from its membership in the OneWorld Alliance,
along with the likes of American Airlines and British
Airways, and the code-sharing arrangements that flow from
that.

In the rest of the region, by contrast, the picture remains
largely cheerless. In Central America, regional carriers
like Taca and Copa Airlines of Panama are doing well, but
most South American airlines are struggling to emerge from
lean years dragged down by dollar-denominated debts and
weak local currencies that drive up the cost of leasing
aircraft and buying fuel.

Before it devalued its currency in 1999, for instance,
Brazil, the region's largest and most attractive market,
had four major carriers. Since then, one has gone bankrupt,
a second has been forced to shrink its fleet and routes,
and the remaining two, Varig and Tam, are being pressed by
the Brazilian government to merge, despite the resistance
of their own directors and employees.

"That's a real mess, and there is no way of telling what
will happen," Mr. Booth said. "There's a real problem with
merging very different corporate cultures." He added that a
merger would be made more difficult by "the lack of
continuity in the corner office at Varig, where they keep
changing C.E.O.'s all the time" as the company's situation
worsens.

But problems in neighboring countries have also benefited
LanChile. In Peru, Ecuador and most recently the Dominican
Republic, with the attraction of its huge traffic between
Santo Domingo and New York and Miami, the company
established subsidiaries after the collapse of local
carriers. These newcomers have quickly become profitable
and allowed LanChile greater use of its planes.

LanChile's own figures indicate that its cargo planes are
typically in the air 15 hours a day, nearly twice the
typical time. During the day, for example, a plane arriving
in Miami after an overnight run from Santiago will make a
short hop to Santo Domingo or Guayaquil, Ecuador, before
heading back to Miami to make the return trip home that
night.

"They're very good at keeping their planes flying and
flying," said Ben Laidler, who follows LanChile for UBS
Securities here. "American flies to Santiago but has to
keep their plane sitting around all day, which is a huge
waste of money that doesn't affect LanChile at the other
end."

Given LanChile's strong performance and the expansion it
has been enjoying even in difficult times, inevitably there
is speculation about additional moves. Carriers like
Avianca of Colombia, which is in Chapter 11 but has
enormous appeal as a cargo carrier, are actively being
shopped by owners whose core business is not aviation and
who are thus eager to cut their losses.

"They're not done," Mr. Laidler said, noting that LanChile
has also acquired cargo carriers in Brazil and Mexico and a
minority interest in a United States-based freight airline.
"But there is a huge difference between what LanChile has
done in Peru and Ecuador and actually buying something and
inheriting a complicated legacy of labor contracts and
plane leases."

Others argue that LanChile has reached a stage in which its
go-it-alone philosophy serves as an impediment to growth.
Fernando Dozo, an aviation consultant in Buenos Aires,
maintains that "they don't have a corporate culture of
association with partners" and thus lack the capital to
become more than a regional force.

"To consolidate their position, they need a foothold in the
Argentine and Brazilian markets," he said. "But that would
be a tough bet for them on their own, one that could turn
out like Napoleon's invasion of Russia."

LanChile officials acknowledged that they had been
approached about taking over airlines in Argentina and
Colombia and that they are interested in expanding their
presence in both countries. But they say they are wary of
being too ambitious or cocky.

"We're going to continue to go step by step, and not take
big leaps with some sort of a spectacular
mega-acquisition," Mr. de la Fuente said. "When we expand,
we always want to be prudent and not do anything that would
make us lose our leverage or our investment-grade rating."

http://www.nytimes.com/2003/11/26/business/worldbusiness/26lanchile.html?ex=1070857553&ei=1&en=ec91e3ad5cf34d63


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