In a message dated 10/31/2003 12:42:47 AM Pacific Standard Time, dks28@xxxxxxxxxxx writes: << Anybody who has ever dealt with Wal-Mart from a supply perspective will tell you that Wal-Mart's number one concern is providing value to its customers (usually in the form of low prices). "Value for the customer" is a religious devotion at Wal-Mart. Wal-Mart is also a respected and admired company. One can make the argument that it is the same at Southwest. >> Southwest, however, has not forced out unions, takes very good care of its employees and uses competition to make competitors better, not force them out