What would compel them to do this? They already have low unit costs and high load factors, not to mention AA pulling "More Room" back? JetBlue to Add More Legroom Across Fleet Thursday July 3, 7:55 am ET Low-Fare Carrier Will Offer Most Customers a Seat Pitch of 34 Inches Starting Fall, 2003 NEW YORK--(BUSINESS WIRE)--July 3, 2003--Beginning in September, JetBlue Airways (NASDAQ: JBLU - News), New York's low-fare airline, will provide two inches more legroom for most customers without changing its fare structure. By taking out one row of seats, the airline will extend seat pitch (the space from the back of one seat to the back of the seat behind it) to 34 inches throughout their Airbus fleet, with the exception of nine rows near the front of the cabin which will remain at 32 inches. With the new configuration, JetBlue's A320 aircraft will now comprise 156 seats, down from 162 (102 seats now will have 34 inches of pitch while 54 seats will remain at 32 inches). "We've always offered an award-winning and very comfortable product but now we've figured out a way to give more customers even more room without changing our fare structure," said David Neeleman, JetBlue's Chairman and CEO. "This way about two-thirds of the aircraft will have 34 inches of pitch, making it the most generous legroom of any low-fare airline. We're always looking to give our customers more: more comfort, more service, more value, and more entertainment. And travelers can expect more innovation from JetBlue in the months to come." The first aircraft with the additional legroom is expected to be in service starting September 6. The airline plans to have completed work across the fleet by November 19. JetBlue expects the improvement to its product offering will further enhance its brand and, together with yield management, will strengthen the airline's ability to offset any potential decline in operating revenues resulting from the reduction in seat capacity. JetBlue is a low-fare, low-cost passenger airline, which provides high-quality customer service. JetBlue operates a fleet of 44 new Airbus A320 aircraft and is scheduled to place into service another nine A320s by the end of 2003. The airline recently placed an order for 100 EMBRAER 190 aircraft with options for an additional 100. The first EMBRAER 190 is scheduled to be delivered in mid 2005. All JetBlue aircraft feature roomy all-leather seats each equipped with free live satellite television, offering up to 24 channels of DIRECTV® Programming at every seat.** >From its base at New York City's John F. Kennedy International Airport, JetBlue flies to: Fort Lauderdale, Fort Myers, Orlando, Tampa and West Palm Beach, FL; Buffalo, Rochester and Syracuse, NY; Long Beach, Oakland, Ontario, and San Diego, CA; Burlington, VT; Denver, CO; Las Vegas, NV; New Orleans, LA; Salt Lake City, UT; San Juan, Puerto Rico; and Seattle, WA. >From Washington DC, the airline serves Fort Lauderdale, FL, and Long Beach and Oakland, CA. From Long Beach, CA, the airline serves Atlanta, GA, Oakland, CA, Las Vegas, NV, Ft. Lauderdale, FL and Salt Lake City, UT. _________________________________________________________________ MSN 8 with e-mail virus protection service: 2 months FREE* http://join.msn.com/?page=features/virus