SEAT SPACE Airlines' legroom battle tightens up

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SEAT SPACE  Airlines' legroom battle tightens up
By RUSSELL GRANTHAM
The Atlanta Journal-Constitution

It could be called some of the richest retail space in the world. Airlines
get about $100,000 in annual revenue per seat -- square foot for square
foot, more than 50 times greater than Wal-Mart's annual take from its
retail floor. So, how many seats to put on each plane is a big-ticket
decision but not a straightforward one. Add more seats, and revenue goes up
-- until your planes are so cramped that people choose another airline.
Surprisingly, the discount carriers may now be winning this battle of the
buns, at least in coach sections, where most people fly. These days, the
roomiest coach seats are often on discount carriers such as JetBlue and
Song, Delta Air Lines' low-fare unit. Even Southwest Airlines belies its
"cattle car" image with legroom now at an above-average 32.6 inches on its
newest jets. Meanwhile, big hub-and-spoke airlines' jets typically have 31
to 32 inches of legroom, or "pitch," the space between the same point on
each seat. Delta's coach pitch ranges from 30 to 33 inches.

for the rest of the story and a
survey.........http://www.ajc.com/business/content/business/delta/0603/19legroom.html



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