So long Concorde, hello corporate jets?

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So long Concorde, hello corporate jets?

LE BOURGET, France (Reuters) =97 Already missing the Concorde? A speedy=20
replacement may soon be coming to an airport near you. Aircraft=20
manufacturers say a number of leading airlines are looking at introducing=20
trans-Atlantic corporate jet services which, though slower than the=20
supersonic Concorde, would still slash waiting times for rushed business=20
travellers. Smaller companies like NetJets, a unit of Warren Buffett's=20
Berkshire Hathaway, are also pursuing passengers who used the sleek jet.=20
They are targeting smaller private airports outside of big cities such as=20
London and New York. "The retiring of the Concorde has opened up a new=20
market," said Noel Forgeard, Chief Executive of Toulouse-based jet maker=20
Airbus in a briefing at the Paris Air Show. French airline Air France=20
retired its fleet of Concordes at the end of last month. British Airways,=20
the only other carrier that flew them, will definitively ground its=20
Concorde fleet at the end of October.

NetJets Europe announced at the Paris Air Show this week that it would=20
start a new trans-Atlantic service near the end of this year under the=20
slogan "You flew Concorde =97 Now it's time for an upgrade." The company=
 runs=20
a fractional ownership business that allows companies or individuals to buy=
=20
part of a plane, giving them the right to fly for a set number of hours per=
=20
year. It plans to fly 13 to 15-seat jets made by Gulfstream, a unit of=20
General Dynamics, between small private airports such as RAF Northolt=20
outside London and Teterboro in New Jersey. "We think that if our clients=20
can fill half the cabin, the flight will be more cost effective, per=20
passenger, than the Concorde was," said NetJets executive Charles McLean.

HIGH COST OF CONCORDE

Air France and British Airways announced in April that they would stop=20
their Concorde flights, pointing to the onerous operating costs of the=20
fuel-guzzling jets and the dwindling number of customers willing to pay=20
sky-high prices for tickets.  The average ticket price for a London to New=
=20
York flight on Concorde is about $6,980. For that money, passengers hurtled=
=20
across the Atlantic at twice the speed of sound, arriving in just over=20
three hours.

Business jets such as Gulfstreams, much larger corporate jets made by=20
Airbus and Boeing or Falcons from France's Dassault Aviation take twice as=
=20
long to make the crossing. But companies like NetJets and major airlines=20
believe they can lure former supersonic passengers with the promise of=20
shorter waits at airports. Until now, the main alternative for a Concorde=20
passenger has been a first or business class seat on the plane of a major=20
airline. Premium passengers may be rushed through lines faster than economy=
=20
flyers, but they still have to arrive hours before their flights and end up=
=20
sitting around in VIP lounges, sipping drinks before boarding. Passengers=20
travelling on a smaller business jet can arrive shortly before departure,=20
board rapidly and worry less about security threats. "A growing number of=20
companies think there are too many delays, that too much time is wasted in=
=20
airports," said Forgeard. "There is interest among major airlines in=20
launching a service that is tailored to the business market."

NOT UNHEARD OF

The use of corporate jets by leading airlines is not unheard of. German=20
flag carrier Lufthansa provides trans-Atlantic business flights between=20
Munich and Duesseldorf in Germany and Newark, New Jersey and Chicago in the=
=20
United States, using the aircraft and crew of Geneva-based PrivatAir.=20
Privatair uses much larger planes than NetJets plans to operate =97 mainly=
 48=20
seat Boeing Business Jets. British Airways has also studied the possibility=
=20
of a business jet service and Virgin Atlantic was close to using=20
Gulfstreams on the London-New York route before British Airways=20
reintroduced Concorde in November 2001. Airbus expects deliveries of Airbus=
=20
Corporate Jets, which are converted versions of the single-aisle A319, to=20
more than double over the coming years from the four seen last year. But=20
the plane maker's chief salesman believes the market has its limitations.=20
"Most trans-Atlantic business travel will remain in wide-body planes," John=
=20
Leahy told Reuters. "There is a market for single-aisles but I'm not sure=20
it's as big as some people believe."


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