United Airlines Begins New and Simple Boarding Process

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United Airlines Begins New and Simple Boarding Process




     New Process Will Be Up to 30 Percent Faster Than the Current System

    CHICAGO, June 10 /PRNewswire-FirstCall/ --
United Airlines (OTC Bulletin Board: UALAQ) today announced that it will
simplify its customer boarding process for all United and United Express
departures.  Customer Service Representatives (CSRs) will now board customers
in four groups: 1, 2, 3 and 4 instead of calling them by rows.
    "We heard from both employees and customers that they wanted an easier,
faster way to board our planes," said John Tague, executive vice president -
Customer.  "This process does exactly that.  Compared with the current system,
the new boarding process is up to 30 percent faster and it will be effective
on flights departing today.  Boarding passes will automatically assign a
boarding number in large, bold text."
    United will deploy the program throughout its system to ensure consistency
in boarding procedures at almost all locations.  For various reasons -- such
as airport or cultural differences -- some international locations will
continue to board using their local processes.
    While United First, United Business and Global Services customers may
continue to board at any time, the four boarding groups will be:

     1: All premium customers (Premiers, Premier Executives and 1Ks, Star
        Gold and Silver, and US Airways Chairman's Preferred customers)
     2: Economy Plus customers
     3: Customers seated in the last 10 rows of United Economy
     4: All remaining customers

    The new process also will simplify boarding announcements while allowing
CSRs to introduce themselves, personalizing the process.  CSRs will continue
to offer early seating to customers requiring additional time to get settled.
    United Airlines offers more than 1,700 flights a day on a route network
that spans the globe.  News releases and other information about United may be
found at the company's website united.com.


Roger
EWROPS

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