NYTimes.com Article: It's Boeing vs. Airbus in Big Battle Over Brazil

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It's Boeing vs. Airbus in Big Battle Over Brazil

June 3, 2003
By TONY SMITH






SÃO PAULO, Brazil, June 2 - With a merger of Brazil's two
leading airlines, Varig and TAM, now a near-certainty, the
battle lines are being drawn between Boeing and Airbus
Industrie over who will supply aircraft to the merged
carrier, which will be Latin America's largest by far.

Boeing has traditionally been dominant in the region, and
it supplies the ailing Varig. But Boeing's leadership in
Latin America has been threatened in recent years as four
regional airlines - TAM, LAN Chile, Mexicana, and Grupo
Taca in Central America - have opted for Airbus instead.

It is a winner-take-all business, because most airlines
prefer to operate a single-manufacturer fleet for
efficiency's sake. So a fierce fight can be expected over
the new carrier's business, not least because, in a sector
that has had serious trouble since Sept. 11, 2001, Latin
America is a rare bright spot.

Airlines the world over are cutting back their orders as
the slump in air travel after the Sept. 11 terror attacks
has been deepened by war in Iraq and the emergence of
severe acute respiratory syndrome, or SARS, in East Asia.
Some carriers, like US Airways and United, a unit of UAL,
have filed for bankruptcy protection and others, like
Swissair, Ansett and Sabena, have collapsed altogether.

All that has made for a tough two years for Airbus and
Boeing, and their immediate prospects still look bleak.
Both posted losses in the first quarter - $478 million at
Boeing and $105 million at Airbus.

Latin America has had its share of airline restructuring
and forced mergers, too - the Varig-TAM combination is
effectively a rescue of Varig, one of Brazil's most
prestigious brand names. But "the only market with
potential growth at the moment is Latin America," said
Carlos Albano, aviation analyst at Unibanco, a bank based
in São Paulo. "All the others are in advanced stages of
maturity or, like China, have other problems."

So the chance to be the supplier of choice to a new airline
backed by the Brazilian government, with 70 percent of the
local air travel market, is a tempting prospect.

"This is more of an opportunity for us than a risk," said
Michel Clanet, Airbus sales director for Latin America.

"Over the last three years we have outsold and outdelivered
Boeing by three to one" in the region, he said. "As things
are today, I think Boeing will have more work to do than
us" to win the new carrier's business.

He said the oldest and most outdated equipment will
probably be first to go as the combined carrier streamlines
its fleet - in other words, Varig's McDonnell Douglas
aircraft and older Boeing jets.

Varig has not made a profit in six years and is saddled
with about $1.2 billion in debts. Under the merger plan,
drawn up by Banco Fator, which is based in São Paulo, Varig
shareholders would receive only 5 percent of the equity in
the new airline. TAM, which is also losing money but is in
much better financial shape, would get 35 percent;
creditors, mainly of Varig, would get the rest.

Among the creditors, a number are Brazilian state entities:
the national development bank, BNDES; Banco do Brasil; the
distribution arm of the oil giant Petrobras; and Infraero,
the national air traffic authority. Together they would get
two-thirds of the creditors' shares, or 40 percent of the
airline over all. International creditors, including Boeing
and GE Capital, would own some 20 percent of the airline.

Under the deal, BNDES is expected to provide $600 million
in fresh financing and short-term loan guarantees to keep
the airline supplied with fuel. Over the longer term,
economies of scale, staff cuts and elimination of overlap
are meant to help make the new airline financially viable.

Although it voted for the merger in late April, the Ruben
Berta Foundation, a charity which has run Varig - many say
into the ground - had resisted the merger at every turn.
But in an emergency meeting last weekend, representatives
of Varig employees voted overwhelmingly to replace the
foundation's seven-member board, clearing the way for the
merger to be completed quickly.

Together, TAM and Varig now have over 200 aircraft, and
will need only about 150 after the merger, analysts said.
Still, the combined airline will need to renew the fleet
with new aircraft over time.

"For the first years, we would obviously be running a mixed
fleet," said Ruy Amparo, TAM's vice president for technical
operations. "But over the next 5 to 10 years we would
standardize to lower costs."

"The best is to have one type of plane only," Mr. Amparo
said. "The day will come when we will have to choose
between Airbus and Boeing."

Because Boeing's financial arm, Boeing Capital, which is a
creditor of Varig, would presumably become a shareholder of
the merged company, analysts have speculated that it could
influence purchasing policy from the inside. But Boeing has
sent out mixed signals on the subject.

"Our business is to sell airplanes, not to have stakes in
airline companies," Ricardo Caveiro, Boeing's Latin
American sales director, told reporters in mid-May. "But
given the situation here in Brazil, any option is
possible."

Then on May 26, Reuters quoted John Wojick, a regional vice
president, as saying, "We're not interested in owning Varig
or the merged Varig."

Mr. Clanet of Airbus said he did not think Boeing would
hold much sway in the new company even as a shareholder,
but even so, his company was watching closely and would
meet Boeing head to head.

"If it comes to that point, we will study the possibility
of becoming a shareholder, too," Mr. Clanet said.

http://www.nytimes.com/2003/06/03/business/worldbusiness/03JETS.html?ex=1055647157&ei=1&en=b230f40fd306ba2e


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