Air Canada introduces simplified, low fares and easy travel booking at aircanada.com - new low fares; focus on value, choice, flexibility and cost efficiency MONTREAL, May 20 /CNW Telbec/ - aircanada.com was officially re-launched today to offer value, ease, choice and flexibility in domestic airfares. Air Canada has revolutionized the way it offers domestic fares and the new aircanada.com is the first major step in a comprehensive business strategy focused on value and simplicity for customers and cost efficiency for the airline. Air Canada's new online domestic booking structure greatly simplifies travel booking with the introduction of five new fare categories: Fun, Latitude, Freedom, Econo and Flash fare products that permanently offer new low, competitive, best-value one way and return travel available online. New Fun one way web fares offer deep discounts off of full one way fares, while Latitude one way web fares offer full flexibility and value at an attractive price. "Our customers told us that they want easy online booking that offers choice and the very best value. The new, simplified, value-based fare structure at aircanada.com is a huge step forward in delivering exactly that," said Montie Brewer, Executive Vice President, Commercial. "It's easy now for our customers to build their itinerary at a price that works for them with value that can't be matched. They can now see exactly which fares are available, at what times and under what terms and conditions. aircanada.com provides complete transparency and will always offer our lowest one way and return fares." Air Canada is developing other initiatives to increase direct sales to consumers, promote electronic transactions, simplify and automate customers' travel experience and further the airline's new, more efficient, lower cost business strategy. "Building on the success of our new online domestic fares, we will continue to enhance aircanada.com to ensure it's the first place our customers come to book their air travel arrangements and to generally simplify as much of our customers' travel experience as possible," he said. aircanada.com now permanently offers low domestic fares in five categories tailored to meet customers' needs: FUN - Our best value - highly competitive, deeply discounted web- exclusive one way fares - changes permitted for $25 each - non-refundable - customers receive 50% Aeroplan Status Miles(*) LATITUDE - Fully flexible, significantly discounted web-exclusive one way fares - purchase anytime - changes permitted at no charge - fully refundable - customers receive 100% Aeroplan Status Miles(*) FREEDOM - Maximum flexibility and convenience; one way fares with full and immediate access, no constraints - priority check-in, boarding and baggage handling - access to Maple Leaf Lounges - Aeroplan upgrades to Executive Class applicable - purchase anytime - changes permitted at no charge - fully refundable - customers receive 125% Aeroplan Status Miles(*) ECONO - Everyday value return fares that offer big savings with a little planning - changes permitted for $75 each - non-refundable - Saturday night stay necessary - customers receive 50% Aeroplan Status Miles(*) FLASH - Best bargain, time limited return fares with a constantly changing choice of sale destinations - no changes permitted - non-refundable - Saturday night stay necessary - customers receive 50% Aeroplan Status Miles(*) (*) based on actual miles flown; conditions vary by fare category Effective immediately, every time customers book and purchase a ticket at aircanada.com for travel within Canada (excluding Tango by Air Canada), they earn one Aeroplan Mile for every $3 spent in addition to Aeroplan Status Miles earned for their flight. Customers are encouraged to visit aircanada.com frequently as a host of attractive web-based customer promotions will be introduced over the coming weeks. Current published fares for both Executive and Hospitality Class travel, which continue to be available through traditional booking channels such as Air Canada Reservations and travel agents, have also been significantly streamlined and enhanced in certain instances. Air Canada's Executive Class fare now rewards customers with 150% Aeroplan Status Miles and continues to offer maximum flexibility including no advance purchase requirement, a full refund and unlimited changes. Customers continue to enjoy the benefits and comfort of the Air Canada Executive Class cabin and superior onboard service. Travel agents may directly access and book Air Canada's new domestic online fares at a dedicated agency website launched in 2000. The site was enhanced earlier this month with the introduction of an online booking tool that provides agents full access to all of Air Canada's online fares. *************************************************** The owner of Roger's Trinbago Site/TnTisland.com Roj (Roger James) escape email mailto:ejames@xxxxxxxxx Trinbago site: www.tntisland.com Carib Brass Ctn site www.tntisland.com/caribbeanbrassconnection/ Steel Expressions www.mts.net/~ejames/se/ Mas Site: www.tntisland.com/tntrecords/mas2003/ Site of the Week: http://www.caribbeanfloral.com TnT Webdirectory: http://search.co.tt *********************************************************