>Lowering fares doesn't always work either. It might encourage more >people to fly but it will narrow the margin between cost of seat and >revenue per seat and hence reduce rather then increase profits. There >is a finite point beyond which an airline can't make a profit no matter >how many seats they sell. Low Cost Carriers like Virgin, Ryanair, >Easyjet et al have a lower point than majors like QF, BA, etc but it's >there none the less. > >Grant >SYD >QF >PS I work in QF Yield Management >PPS Hope I don't come across as lecturing. It's rare I get a chance to >rant on about my chosen field and I get a bit excited sometimes. So how is the yield management stuff going Grant? It all sounds very complicated to me, but I'm just a simple engineer after all :-) -- Regards, Simon Craig If it's not McBoeing, I'm not McGoing!