SF Gate: American Airlines CEO says things looking up at troubled carrier

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Thursday, May 8, 2003 (AP)
American Airlines CEO says things looking up at troubled carrier
DAVID KOENIG, AP Business Writer


   (05-08) 21:43 PDT FORT WORTH, Texas (AP) --
   The new chief executive of American Airlines says lower costs for labor
and fuel are helping the ailing carrier, although he believes higher fares
are also key to any recovery.
   Gerard Arpey added that the world's largest airline has seen an increase
in bookings lately, but he repeatedly warned that American, which narrowly
avoided bankruptcy several times in the past two months, is not out of the
woods yet.
   Arpey said Thursday it will be easier for major U.S. carriers to raise
ticket prices now that they have reduced the supply of available seats.
   In his first two weeks since taking the helm of American and its parent,
AMR Corp., Arpey has spoken to several packed employee meetings and
huddled with senior managers to ponder strategy.
   Arpey's message to employees was to put battles with management behind
them, including the acrimonious fight over $1.8 billion in annual
concessions, and pull together for the good of the company. His message to
other executives: find similar savings from suppliers and aircraft
lessors.
   AMR lost $1 billion in the first three months of this year and ended the
quarter with $1.3 billion in cash. Officials have said AMR needs about $1
billion in cash to avoid bankruptcy.
   "Our future is uncertain," Arpey said. "However, just in the past two
weeks, there are some positive signs for our company and our industry."
   Arpey said bookings and consumer confidence are up; fuel prices are down.
Pay cuts and efficiency changes under last month's labor deals took effect
May 1, and combined with a payment expected this month from a government
relief fund for the airline industry, Arpey said the carrier will be able
to meet debt payments due in June.
   "We have enough cash to continue fighting our way through this," he told
reporters.
   Arpey said the labor concessions have made American's costs more
competitive with other U.S. carriers; now he wants to focus on boosting
revenue.
   In the late 1990s, American could offset low prices on advance-purchase
tickets for leisure travelers by charging much higher rates to business
travelers who bought tickets at the last minute. But the economic slump
that began in early 2001 has cut into high-end travel, pushing average
ticket prices down.
   "Average fares have got to go up," Arpey said. "The industry has got to
find a formula to get average fares up ... Last year, the worst year in
our history, if we got another $25 to $30 for every passenger that rode on
us, we wouldn't have lost money."
   Arpey said he hoped that a reduction in airline capacity could produce
fare increases, and he shares the view of his predecessor, Donald J.
Carty, that American can charge about 30 percent more than low-fare
carriers because of its amenities. That view has its skeptics.
   Michael E. Levine, a former airline executive who teaches law at Yale
University, said American can't achieve an average 30 percent premium
because it would require prohibitively expensive tickets on noncompetitive
routes.
   Levine said to compete with low-fare carriers like Southwest Airlines,
network carriers like American have to sharply reduce costs.
   "They don't have to match the costs of the low-cost carriers," Levine
said. "They need to get to the point where (Southwest chairman) Herb
Kelleher is worried about you. You need to get close enough so a rational
person would consider buying a ticket on American Airlines."
   Arpey said he would put his stamp on American by improving communication
of its strategy to employees and "building trust and teamwork back into
this company." At the same time, he defended executive perks that led to
Carty's resignation two weeks ago.
   The new CEO said the $41 million in funding of pensions for top executiv=
es
-- including himself -- was needed to stem an exodus of senior managers.
The AMR board approved the perks last year but the company delayed
disclosing them until employees were nearly done voting on the labor
concessions.
   American considered funding the pensions in the mid-1990s, while Robert
Crandall was CEO and Arpey was chief financial officer. Arpey acknowledged
favoring the pension funding at the time but said he never recommended
that action to Crandall. He said the idea died after getting an
unfavorable review from tax advisers.

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Copyright 2003 AP

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