Aeroplan Voted World's Best Frequent Flyer Program for the Second
Consecutive Year
MONTREAL, April 11 /CNW Telbec/ - In an annual survey of the world's most
frequent air travellers, Aeroplan has been voted the world's Best Frequent
Flyer Program for the second consecutive year. Recipients of the prestigious
"OAG" ("Official Airline Guide") "Airline of the Year Awards" were announced
at a gala ceremony in London yesterday evening. Aeroplan competed for this
award alongside prominent industry leaders, including the frequent flyer
programs of British Airways, Continental, Southwest Airlines and Lufthansa.
"We are very honoured to have Aeroplan once again be recognized by world-
wide air travellers as the Best Frequent Flyer Program," said Aeroplan's
President and Chief Executive Officer, Rupert Duchesne. "This prestigious
award confirms that our ongoing efforts to further enhance the Aeroplan
program and our continued customer focus are appreciated by the world's most
discriminating travellers. The recognition, particularly gratifying in light
of current challenges within the industry, also proves that we are on the
right track to becoming a global leader in the loyalty management business."
Aeroplan is known as one of the most rewarding loyalty programs in the
industry. In 2002, over 1.4 million round-trips were redeemed for travel on
Air Canada and its worldwide Star Alliance partners. During the past year,
Aeroplan has also introduced a number of program enhancements. In May 2002,
Aeroplan launched its website www.aeroplan.com. This innovative, easy-to-use
site offers members 24/7 access to latest program news, updated account
information and convenient online redemptions. Moreover, Aeroplan has added a
number of new partners in order to offer members new opportunities to
accumulate valuable Aeroplan Miles. In the fall, Aeroplan announced exciting
new ways to use Aeroplan Miles. Aeroplan members can now redeem their miles
for hotel stays, car rentals, ski and Air Canada Vacations packages.
In addition, Air Canada's web site www.aircanada.ca was named as Best
Airline Web Site. Overall, Air Canada was shortlisted for excellence in seven
categories, ranking it among the top four airlines in the world for most
nominations: OAG Airline of the Year 2003, Best Airline Based in North
America, Best Trans-Atlantic Airline, Best Executive/Business Class, Best
Economy/Coach Class, Best Frequent Flyer Program and Best Airline Web Site.
The OAG awards are based on votes from a worldwide audience of business
travellers. A total of 52 airlines and airports received nominations in 19
categories. Results are collected and independently verified by market
information company, Taylor Nelson Sofres. Since its inception 21 years ago,
the OAG awards have become coveted industry honours. The profile of the voters
represents the very essence of experienced global travel.
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