Bookings fall as fliers just wing it

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Bookings fall as fliers just wing it
By Barbara De Lollis, USA TODAY

War with Iraq could have some painful consequences for the nation's ailing=
=20
travel industry, but it could also hasten recovery, say some executives in=
=20
the business.The war threat has created uncertainty that's causing=20
companies and consumers to delay investments and spending plans =97 a damper=
=20
on travel."If there's a short war, we think that will be good for the=20
industry," says US Airways CEO David Siegel. "It's going to eliminate that=
=20
fear and that overhang that the economy is feeling."USA TODAY interviewed=20
Siegel and two other executives Wednesday in a roundtable discussion about=
=20
business travel and the possible effect of war.Domestic travel demand=20
dipped about 8% in the months after the Gulf War, while international=20
travel demand fell as much as 25%.War jitters have already hurt bookings=20
this year and prompted some companies to adopt temporary, flexible refund=20
policies.US Airways, which expects to emerge from Chapter 11 bankruptcy=20
reorganization soon, doesn't fear war, Siegel says, because it made the=20
deepest cuts in capacity and costs among major airlines since Sept. 11. He=
=20
doubts demand for air travel will slip as much as it did during the Gulf=20
War 12 years ago.

Predicting business is tricky, however, because more travelers are booking=
=20
at the last minute, says Steve Holmes, CEO of Cendant's hotel and=20
time-share division. Concerns about war and terrorism, economic uncertainty=
=20
and the proliferation of Web sites offering last-minute travel deals are=20
fueling last-minute bookings, travel experts say.Cendant, the world's=20
largest franchiser of hotels, including brands Days Inn, Travelodge and=20
Howard Johnson, is seeing fewer advance bookings for spring and summer than=
=20
it has in past years, but Holmes expects business will eventually improve=20
mostly because of short-notice leisure bookings."We're cautious," Holmes=20
says. "We're pretty much on our plan for spring based on what we've seen=20
through February. We think we're going to have to become accustomed to a=20
shorter booking pattern."As with the Gulf War last decade, this potential=20
war began weakening travel demand and pricing months ahead of time. Siegel=
=20
says demand started softening after President Bush's speech on Iraq to the=
=20
United Nations in September.

At least half the potential impact of a war is reflected in prices today,=20
he says."We shouldn't overlook the fact that this is probably the greatest=
=20
time from a consumer standpoint when it comes to buying travel," says John=
=20
Marks, chairman of the Travel Industry Association of America and president=
=20
of the San Francisco Convention and Visitors Bureau. "I can't remember a=20
time =97 be it airline travel, hotel pricing, all that goes along with it =
=97=20
that has been more advantageous to the consumer."If there is a war, Marks=20
predicts cities that rely heavily on travelers who fly in will suffer more=
=20
than those that are drive-to destinations.More than 80% of San Francisco's=
=20
overnight guests fly there, he says. International gateway cities, such as=
=20
Boston, New York and Miami, will also probably take a bigger hit, because=20
of the expected drop-off in international travel, he says.




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