In a message dated 2/25/03 2:00:38 PM US Mountain Standard Time, lafrance@verizon.net writes: > To break that mold, United believes that a "truly separate operation is > necessary" for its low-cost carrier -- currently code-named Starfish -- to > be successful. Beyond lower costs and competitive labor costs, Starfish > must have a unique brand and marketing to "reduce customer confusion" and > boost "customer excitement." The operation must have a "distinct" employee > culture and focus, as well as an "entrepreneurial environment." ...just like Shuttle, huh? The employee owners of United think Starfish stinks to high heavens and the creditors are non plussed by Glenn Tilton's Catch of The Day! IMHO the baracudas, sharks and stingrays aint in the deep blue..they're at HQ. RT Simpson Phoenix > > > >