Limits on three airlines' deal show unease

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Limits on three airlines' deal show unease
By Marilyn Adams, USA TODAY

The conditions in the government's approval of a marketing alliance among=20
Delta, Continental and Northwest airlines reflect strong reservations about=
=20
letting the deal proceed, industry experts say.The nation's third-, fourth-=
=20
and fifth-biggest airlines will announce as soon as today whether they will=
=20
accept the conditions and launch the alliance =97 or drop the plan. The deal=
=20
would let them sell seats on one another's flights and offer corporate=20
customers discounts using all three. The airlines promoted the deal as a=20
boon to consumers, improving travel options and convenience. But the=20
Department of Transportation concluded the alliance would result in few=20
potential efficiencies for the airlines and relatively few new markets=20
being opened that aren't already served by the carriers individually. And=20
it found potential for "unlawful collusion," airport gate "hoarding" and=20
"detrimental" impact on competitors and consumers from anti-competitive=20
practices or dominant combined market shares in "many cities." "The=20
Delta-Continental-Northwest alliance presents serious competitive=20
concerns," the decision said. "This proposed alliance is substantially=20
different from previous alliances between U.S. airlines, both in terms of=20
the combined size of the three partners and the extent of overlap between=20
their route systems."

The decision appears "a little schizophrenic," says Washington-based=20
consultant Jon Ash of Global Aviation Associates. "As with any form of=20
consolidation, there's a skepticism as to whether it will have a beneficial=
=20
effect on the public interest." Given that Continental and Northwest=20
already have an alliance and the DOT approved one last year between United=
=20
Airlines and US Airways, "it was sort of difficult to keep Delta out of=20
play," Ash says. "Precedent plays a role. If they couldn't find a basis for=
=20
rejecting it, their only recourse was to place limitations." Officials at=20
the partner airlines expected the government to prohibit joint marketing of=
=20
non-stop flights on which they directly compete, such as between hubs =97=20
Atlanta to Detroit, for example =97 because the other alliances have that=20
condition. But the DOT noted that this was a different alliance. The three=
=20
airlines command 35% of domestic traffic and overlap on more than 3,000=20
routes. United and US Airways control just 23% of the domestic market.=20
Under pressure from competing carriers, the DOT imposed more limits on this=
=20
partnership than the other two, restricting how the three airlines could=20
market themselves to corporate customers and where jointly marketed flights=
=20
can go. Sixty percent of new routes resulting from the alliance must serve=
=20
small communities or cities underserved or not served by the carriers now.=
=20
Those are constraints not faced by United and US Airways, or by Continental=
=20
and Northwest today. The DOT also foresaw few cost savings from the=20
alliance at a time when all three carriers are posting large losses. "None=
=20
of this addresses getting cost levels down" at big, traditional airlines,=20
says consultant Ron Kuhlmann of Unisys R2A.







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