Even first-class fliers see less food

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Even first-class fliers see less food
By Chris Woodyard, USA TODAY

Gina Maddox savored the five-course dinners that airlines used to serve her=
=20
in first class. Now, she says, she's lucky to get little entrees or salads=
=20
when she flies first class on domestic flights =97 if she gets anything at=
=20
all. "It's not as nice as it used to be," she says. "The quality has gone=20
way down." First- and business-class passengers, coddled for so long by=20
airlines eager for their repeat business, are seeing fewer food choices.=20
The celebrity chefs are gone. Some airlines have limited meals to longer=20
flights or ones during traditional meal hours. In the second quarter, the=20
nation's 10 largest airlines spent $572 million on food. Food spending=20
relative to their flying capacity was down 10% from the year before,=20
according to Aviation Daily. Airlines paid more for food than they did for=
=20
travel agency commissions, landing fees or advertising. "There is=20
definitely a downturn," says Jim Fowler, executive director of the=20
International Inflight Food Service Association. "Airlines want to continue=
=20
to please the customer in the most professional manner. The issue is cost."

Some of the changes to in-flight meal service for domestic first-class=20
passengers:
=B7       American Airlines used to have meals for first-class passengers on=
=20
all flights more than 90 minutes in the air during regular meal hours. Now,=
=20
the flight must be longer than two hours.
=B7       Delta used to stock meals for first-class fliers on flights as=20
short as about 500 miles. Now, with few exceptions, meal service is limited=
=20
to flights over 700 miles.
=B7       United just enacted a policy of no first- or business-class meals=
=20
outside of regular meal hours on flights of two to three hours. Salads and=
=20
plates of deli meats will replace hot meals on all but transcontinental=20
flights.

First-class fliers have seen other changes, too. The chateaubriand and=20
wheel of cheese that American Airlines flight attendants used to slice in=20
the cabin now comes pre-sliced. Metal knives are no longer allowed on=20
board. Airline officials say the overall quality remains high. American's=20
current first-class transcontinental menu gives first-class passengers a=20
salmon appetizer, a salad course, bread basket and choice of filet mignon,=
=20
vegetable pasta, chicken Caesar salad or barbecue chicken as entrees. For=20
dessert, there are berries with pound cake or a hot fudge sundae.=20
International food service is even more lavish. Airlines typically spend=20
more to compete with foreign airlines, sometimes having multiple meal=20
offerings on some of the longest trips. It shows up in the spending figures=
=20
they report to the government.

Overall, five major airlines =97 American, United, Delta, Continental and=20
Northwest =97 all reported cutting their spending on food in all classes of=
=20
service for domestic passengers in the second quarter, compared with the=20
year before. But some raised it for trans-Pacific or trans-Atlantic routes.=
=20
Northwest, for instance, reduced per-passenger spending on food for=20
domestic flights by 23% to $2.30 in the second quarter compared with the=20
same period the year before. During the same periods, spending on=20
trans-Atlantic passengers increased 9% to $16.72, and trans-Pacific costs=20
fell 11% to $25.14, according to Department of Transportation data provided=
=20
by Back Aviation Solutions.

Marketing experts say passengers do not choose an airline based on meal=20
quality. Most people don't fly first class or business class because of the=
=20
food. They fly because of the comfort and the experience," says Lynne Doll=
=20
of Rogers & Co., a corporate image specialist. But airline officials say=20
they need to treat food issues seriously. "The customer who is hungry is=20
more likely to be upset that it took longer ... to get to the lavatory,"=20
says Rahsaan Johnson, a spokesman for Continental Airlines. Likewise, "A=20
customer whose flight is late on arrival may not notice it's five minutes=20
late unless they are also hungry."



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