NYTimes.com Article: United's Rivals Press a Struggle of Rare Ferocity

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United's Rivals Press a Struggle of Rare Ferocity

December 4, 2002
By MICHELINE MAYNARD






CHICAGO, Dec. 3 - The vitriolic campaign by major
competitors of United Airlines to undermine its application
for $1.8 billion in federal loan guarantees is only growing
more brutal in its final days.

Led by Northwest, Continental and American, the effort has
included not just heated lobbying and the bandying about of
financial analyses that cast doubts on United's business
case, but also personal attacks by rival airline executives
against United's top management.

Such contentiousness harks back to the last great political
battle over bailing out an American industrial icon - the
Chrysler Corporation's struggle in 1979 to win
Congressional backing for loan guarantees, at a time when
Chrysler, the No. 3 automaker, was drowning in red ink.

That debate, like the one raging now over United, raised
fundamental questions about the government's role in saving
a sick company. But General Motors and Ford laid low in the
battle over a Chrysler bailout - a fight that seems benign
in comparison with the nastiness prevailing now, as
United's petition awaits a ruling by the federal Air
Transportation Stabilization Board.

"Lobbying as an instrument of competitive strategy is
nothing new, but I don't think I've ever seen it be so
close to a blood sport," said John D. Donahue, professor of
public policy at the Kennedy School of Government at
Harvard University.

United's competitors - irritated for years at how United,
an employee-owned airline, has been run - argue that
Washington should do nothing to help the carrier avoid a
Chapter 11 bankruptcy filing that they argue is just the
medicine it needs.

"This is survival for us," said Gordon M. Bethune,
Continental's chief executive, who has led the rivals'
charge. "This is not a game. This is not a boys' club. All
of us are dying."

Earlier this week, Mr. Bethune, calling United's management
"clueless," circulated a financial analysis by Continental
saying that United, even with taxpayer backing, would run
out of cash by early 2004. United executives quickly denied
that, accusing Continental of making faulty assumptions
about its finances.

But Mr. Bethune, whose airline went into bankruptcy
protection twice before finally emerging in 1993, said that
loan guarantees for United would reward a badly managed
company that had not sold off valuable routes or made deep
cuts like other struggling airlines.

"Look at Eastern, T.W.A., Braniff, Pan Am and what they
tried to do" to stay in business, he said in an interview.
"United isn't too big to fail. They'll just make a bigger
hole when they hit the ground."

Uniquely among the major airlines, employees own 55 percent
of the UAL Corporation, United's parent, and have three
seats on its board. Competitors say that arrangement, born
of an earlier financial crisis, has made United soft, prone
to granting generous contracts to its workers and otherwise
allowing its operations to grow bloated.

United officials, and leaders of its unions, say the other
airlines hope to benefit from the chaos that might surround
United if it seeks bankruptcy protection. They may also
press their unions to match any lower pay rates or work
rule changes forced upon United by a bankruptcy court.

"I can see why they would want to defeat us," said Frederic
F. Brace III, United's chief financial officer, in an
interview. "We are the airline that has the best set of
assets in the industry, and our operating performance has
been truly outstanding. They would clearly hate to compete
with an airline that has the assets, the performance and
much lower costs."

Still, the leading airlines - caught in the worst industry
downturn ever, with the industry's losses in the billions
since the September 2001 attacks - could end up ruing their
success if the government turns away United's request for
help.

If air travel shrinks further amid a war with Iraq, "these
very airlines may find themselves pleading to resurrect a
loan guarantee program before an angered and recalcitrant
Congress," said Kevin P. Mitchell, president of the
Business Travel Coalition, which represents corporate
travel departments and travelers.

While the Chrysler bailout was ultimately approved by
Congress, a decision on assisting United falls to the more
obscure air stabilization board, created by Congress after
Sept. 11, 2001. Its three voting members - top officials of
the Treasury and Transportation Departments and the Federal
Reserve - have deliberated in private, and up to now over
much smaller guarantee packages for much smaller airlines.

As a result, experts say, neither United nor its
competitors can be sure just what will sway the board. And
that may be why rivals have been so hard nosed in their
attacks.

"Because this is a new system and a secret system,"
Professor Donahue said, "nobody knows what the rules are
and even if there are any rules."

The competitors' bitter campaign has startled some people
in the airline industry, who remember the days before
deregulation, when an almost familylike atmosphere
prevailed among the carriers even as they competed for
customers. The only family that the campaign against United
brings to mind these days is the Sopranos, with Mr. Bethune
in the unlikely role of don.

Mr. Bethune said he would have preferred to simply send a
letter to the loan board opposing United's application and
then let the process take care of itself. But, he
maintained, seeing the lobbying campaign waged by United
and its competitors, he decided to weigh in. "If it's just
facts and data, we would just shut up and they would never
get the loan," Mr. Bethune said. But once the process
became political, he said, he thought it was important to
speak up, because "our government is not always run on
logic."

Mr. Brace, the United executive, sees a quite different
impetus: Mr. Bethune, he said, would be eager to snap up
United routes and other assets in a bankruptcy court fire
sale.

"Obviously, Gordon has expressed his motive very directly,"
he said. "I can understand why they clearly would love to
get their hands on some of our assets."

Analysts said that American, which last year displaced
United as the world's largest airline, would also benefit
from a hobbling of its competitor. It could compete
aggressively for passengers in Chicago, a major hub for
both carriers. And American - struggling to beat back the
industry's profit leader, Southwest, with which it competes
on many of its domestic routes - would be likely to seize
any opening to cut labor costs.

Tim Doke, a spokesman for American, acknowledged there
would be advantages for competitors in a bankruptcy filing
by United. But there is a case to be made, he said, that
United would benefit more.

"I think you can equally draw the scenario that it
immediately gives them relief from paying their bills, such
a significantly lower cost structure, and the ability to
implement distress pricing," Mr. Doke said. "They would be
able to use their lower costs as a pricing lever."

Although American, too, lost planes in the September 2001
attacks, it did not apply for loan guarantees because of
indications that the loan board "would not look favorably
on applications from people like us, Delta, Continental and
United" that had assets they could easily sell or use as
leverage in financing, Mr. Doke said. But when United
applied, he said, "we were a little surprised."

Both Mr. Bethune and Mr. Doke argue that granting loan
guarantees to United on the basis of the concessions it has
secured from its employees would deal an unfair blow to the
survival efforts of another struggling carrier, US Airways.


Already operating under bankruptcy protection, US Airways
in recent days has cut more jobs, closed some maintenance
operations and sought further concessions from its unions,
which are beginning to dig in their heels.

"They'll never get another nickel," Mr. Bethune said of
management at US Airways, if United gets its loan
guarantees after obtaining just one round of concessions
from its unions.

A US Airways spokesman declined to comment on whether it is
lobbying against United's application.

http://www.nytimes.com/2002/12/04/business/04AIR.html?ex=1040012763&ei=1&en=d9f9eb2d4f72918b



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