...Great response by Virgin, What was the old acronym for BWIA, something like, Better Without...etc, etc.? Bryant Petitt Cumming, GA --- Roger James <ejames@escape.ca> wrote: > BWIA has no sense of humour, says Virgin > By Orion Ganase > Trinidad Express 11.13.02 > > BRITISH airline Virgin Atlantic Airways has > suggested local carrier BWIA > does not have a sense of humour, after a press > advertisement run by Virgin > poked fun at BWIA. "We thought that BWIA had the > Trini sense of humour, > which is basically to poke fun," said Rachel > Pilgrim, sales and marketing > manager of Virgin Atlantic in the Caribbean. Pilgrim > said the airline, led > by UK magnate Richard Branson, used topical > advertising in the promotion of > company products. "Not to harm anyone," she said > "but to ruffle a few > feathers and make people smile." In its > advertisement, which appeared on > Sunday in two local newspapers, Virgin Atlantic > changed the letter W in > BWIA to a V with the slogan "Better Virgin. It's > Available". > > Pilgrim said the ad was not intended as an attack on > BWIA. However, BWIA > wrote the Advertising Standards Authority protesting > the Virgin Atlantic > press ad. Virgin Atlantic is well known for making > fun of the competing > carriers like American Airlines and British Airways. > The airline retains > the message "No way AA" and "No way BA" on several > of its aircraft. > However, do not to expect to see a repeat of the > controversial ad, Pilgrim > told the Daily Express. It was only intended to be > run once to grab > consumer attention. The upcoming ads will be of a > more conventional nature, > she said yesterday. > > Virgin, which flies to Antigua, Barbados and St > Lucia, will be expanding > its flights to Tobago in May next year and will be > increasing its flights > to the Caribbean from seven a week to 16 a week in > the next year. However, > Pilgrim said Virgin Atlantic had no intention of > flying to Trinidad in the > near future as there was a lack of proper > infrastructure. The British > airline boasts a "consumer oriented" service > including limousine services, > an on-board menu that allows customers to order > meals of their choice and > competitive fares. Pilgrim said Virgin is not geared > towards running BWIA > or any other airline out of business, but to provide > a choice. > Communications director of BWIA, Clint Williams, > said that he did not see > increased Caribbean flights by Virgin Atlantic as a > threat to the national > carrier. He pointed out that BWIA has 29 per cent of > the flights out of > Barbados, the largest percentage. "Virgin and BA > have always been > competition. BWIA has always had to compete in an > international forum and > will continue to do so successfully by offering > excellent service across > the Atlantic,"Williams said. > > > The owner of Roger's Trinbago Site: > Roj (Roger James) > *************************************************** > escape email mailto:ejames@escape.ca > Trinbago site: http://www.tntisland.com > CBC Website > http://www.tntisland.com/caribbeanbrassconnection/ > The Trinbago Site of the Week: > (I95.5FM) http://www.i955fm.com > (Radio Station I95.5FM) > courtesy of Roj Trinbago Website & TnT Web Directory > Roj's Trinbago Website: http://www.tntisland.com > TnT Web Directory: http://search.co.tt > ********************************************************* __________________________________________________ Do you Yahoo!? U2 on LAUNCH - Exclusive greatest hits videos http://launch.yahoo.com/u2