Frequent fliers try to create perfect plane

[Date Prev][Date Next][Thread Prev][Thread Next][Date Index][Thread Index]

 



Frequent fliers try to create perfect plane
By Chris Woodyard, USA TODAY

NEW YORK =97 The largest commercial jetliner ever to fly should be outfitted=
=20
with its own in-flight disco. No, make that a yoga classroom. Well, maybe a=
=20
cocktail lounge with floor-to-ceiling wraparound windows. So went the=20
discussion as Singapore Airlines invited 20 of its best business and=20
leisure fliers for a weekend of blue-sky thinking on how to outfit the=20
Airbus A-380, a double-decked behemoth set to make its debut in four years.=
=20
As the first airline on tap to receive the history-making aircraft,=20
Singapore is hoping that focus groups in New York, London and Singapore=20
will help lead to the design of passenger-friendly interiors. The invited=20
customers caught the spirit during sessions Saturday and Sunday at a hotel=
=20
here. "They really are starting from scratch, so they can break the rules,"=
=20
said passenger volunteer Juan Acevedo, who works for an asset management=20
firm and flies overseas twice a year.

The stakes are huge. Airbus doesn't want to flop in its bid to dethrone=20
rival Boeing's 747 as the reigning queen of the world's aviation fleet. So=
=20
far, it has sold more than 100 A-380s to eight air carriers, including 10=20
firm orders to Singapore, despite the air travel slump. All eyes will be on=
=20
Singapore. From an economic perspective, the airline is banking that the=20
economy will have recovered by the time the plane is ready. From a=20
passenger point of view, Singapore is hoping to add features that will make=
=20
the A-380 as noteworthy inside as it is for its outside dimensions. Airbus=
=20
says the A-380 is designed for 555 passengers. It will be up to Singapore,=
=20
however, to decide how many seats to install and how much space to leave=20
free for other uses. The airline hopes to find designs that will make the=20
cabin seem less cramped. "There are ways to use the space in a more=20
efficient way," said Joseph Debacq, Singapore's customer research chief.=20
That's why passengers are being made an integral part of the process,=20
reversing past practice. "A lot of the designs of modern aircraft have been=
=20
led by the engineers and the airlines," said Roy
Langmaid, part of the consulting team brought in to run the exercise. "In=20
some ways, the passengers have been an afterthought."
Not this time. To foster breakthrough thinking, the frequent fliers were=20
led through exercises designed to release inhibitions and free creativity.

Ideas flew. Asked to come up with innovative ways to use an unneeded=20
forward cargo hold as passenger space, participants bounced around=20
everything from the disco, yoga classroom and view-lounge concepts to a=20
gym, hot tub or showering area. The space could be turned into a glassed-in=
=20
room where giant-screen, wrap-around movies could be shown like at a=20
planetarium, one participant suggested. Or it could be domed to allow in=20
natural sun or moonlight. Most of Sunday was spent building full-scale=20
mock-ups of areas where successively larger groups of people could live for=
=20
up to 18 hours, the length of a long trans-Pacific flight.Dividing into=20
teams, participants scribbled on easels, taped together panels, spread out=
=20
aluminum foil and decorated with colored paper and marking pens.

They grabbed whatever furniture they could find, then added glasses and=20
carafes to create more intimate atmospheres.About three hours later, the=20
conference room resembled a makeshift desert encampment. But what the=20
exercise may have lacked in craftsmanship, it made up for in a few=20
resounding themes:
=B7       Personal space. Passengers sought to find solutions to present-day=
=20
planes, which can be crammed with so many seats that fliers feel shoehorned=
=20
in. "No matter where you're sitting or what you're paying, you feel like a=
=20
hostage," stockbroker Marion Lukasik said.
To maximize available space, the groups envisioned retractable seats,=20
fold-down tables and multiple levels. They wanted the option of interacting=
=20
with other passengers or withdrawing to their own private spaces.
One group called their business-class configuration Freedom Class for the=20
ability to walk around. Taking advantage of the plane's double decks, some=
=20
had upstairs and downstairs living areas.

=B7       Sleep. The ability to have a lay-flat bed on a daylong flight=20
overrode just about every other passenger concern. "People want to sleep,=20
no matter what class they are in. There is a lot of passion around that,"=20
Debacq said.
At one point, the group wrote down how much extra they would be willing to=
=20
pay to have their own assigned bunk for the length of the trip. The results=
=20
weren't disclosed.

=B7       Peace. One group named their configuration Tranquility Class to=20
underscore the serenity they seek, decorating it with reassuring greens and=
=20
purples. Like others, they envisioned a place where passengers could tune=20
out the world through music libraries or other interests to pass the time.

=B7       Self-service. Though Singapore promotes its attentive flight=20
attendants, customers said they would the like the option, too, of being=20
able to grab their own snacks or drinks, pick out music or videos and try=20
out other self-service ideas.

Although the airline also will hold similar sessions with in-plane crews,=20
this was the last one with passengers. Consultants will review notes and=20
videotapes from the sessions, then combine them into a report for Singapore=
=20
executives. The airline works with Airbus to incorporate its ideas into the=
=20
cabin. No matter how many of the ideas eventually are adopted, passengers=20
said they were grateful to be invited. "I'm not sure what I was expecting.=
=20
At least for the airline, they are willing to look for our input and make=20
(the plane) more comfortable," Lukasik said.



The owner of Roger's Trinbago Site:
Roj (Roger James)
***************************************************
escape email mailto:ejames@escape.ca
Trinbago site: http://www.tntisland.com
CBC Website
http://www.tntisland.com/caribbeanbrassconnection/
The Trinbago Site of the Week:
(ReadyMix) http://www.readymix.co.tt/
(ReadyMix Cement Ltd)
courtesy of Roj Trinbago Website & TnT Web Directory
Roj's Trinbago Website: http://www.tntisland.com
TnT Web Directory: http://search.co.tt
*********************************************************

[Index of Archives]         [NTSB]     [NASA KSC]     [Yosemite]     [Steve's Art]     [Deep Creek Hot Springs]     [NTSB]     [STB]     [Share Photos]     [Yosemite Campsites]