<< Is there a correlation between cabin service and profitability? >> I think so-called niche marketing in the papers. There always seems to be a market for BMW's, Mercedes, RollsRoyce, Jag etc etc and people willing to pay for the best iso settling for a entry level Toyota. Same with airlines, like Concorde Seems like a sharp carrier with top notch food and service might do real well charging the same (but maybe limiting the supercheap advance purchase fares. Dennis