American, Northwest drop some fares 20%

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American, Northwest drop some fares 20%
By Chris Woodyard, USA TODAY

An airfare slugfest between American and Northwest airlines is slashing=20
unrestricted coach and business-class fares by up to 20% on hundreds of=20
routes around the country. Although unrestricted fares are so high that few=
=20
business travelers making last-minute trips buy them, experts say the=20
reductions could help revive the high-fare passenger segment for big=20
airlines. A sharp drop-off in those passengers beginning in early 2000 has=
=20
caused losses for most of the big airlines. Some of those passengers are=20
buying far cheaper fares on discount carriers. Thom Nulty, president of=20
Navigant International, a big travel agency chain, says it's the broadest=20
reduction in business-oriented fares in about a decade. The fare war broke=
=20
out Friday when Northwest matched 10% reductions that American had been=20
offering through some major corporate travel agencies. Further rounds=20
raised the discounts Tuesday to 20% on the unrestricted fares and 10% on=20
many three- and seven-day advance-purchase fares. Northwest, whose refusal=
=20
to follow competitors' fare increases has forced rollbacks several times in=
=20
the past year, again played the spoiler's role. This time, it forced=20
American to expand a discount to all travel agencies and customers.

"American's approach looked like a surgical strike, and Northwest is trying=
=20
to drop the atomic bomb," Nulty says. The airlines have cut fares on routes=
=20
where they compete directly. The new unrestricted round-trip fare, before=20
taxes and fees, between Miami and Los Angeles was $1,896 Tuesday, down from=
=20
$2,344 last week. Between Los Angeles and Greensboro, N.C., the round-trip=
=20
fare became $1,704, down from $2,104. Other airlines were divided on how to=
=20
respond. Delta and Continental say they are matching on selected routes.=20
United says it is monitoring the situation but had not matched the fares.=20
American spokesman Todd Burke says his airline occasionally offers special=
=20
deals through selected travel agencies but that it felt compelled to match=
=20
the fares through all channels after Northwest took its action. Business=20
fares were already under pressure. America West, American Trans Air and=20
National Airlines have dropped no-advance-purchase coach fares in recent=20
months, but most major airlines have resisted. The typical three-day or=20
unrestricted fare has been moving up since 1996. The American Express=20
airfare index showed the first drop in those fares =97 by more than a=20
percentage point =97 in March. "American's move was a step in the right=20
direction," says Andrew Winterton, vice president of American Express=20
Corporate Travel. "Anything that reduces these fares is good news for the=20
marketplace as a whole."






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