Air Canada CEO says discount market vital as business market declines

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Air Canada CEO says discount market vital as business market declines
GILLIAN LIVINGSTON
Canadian Press
Thursday, August 01, 2002

TORONTO (CP) - As Air Canada posted its first profit in more than a year
amid turbulence in the industry, its chief executive urged its unions
Thursday to help the company's new no-frills airline Zip grab market share
from rival WestJet.  In a conference call with analysts, president and
chief executive Robert Milton said its unions need to "get on with it" and
follow the leadership of its pilots union - which has already reached a
deal for the new Calgary-based low-fare carrier that will start flying
short-haul routes in Western Canada starting Sept. 22.  Air Canada's unions
have been wary about the low-cost carrier and the fact Zip's workers will
take over the work on some routes that are currently flown by Air
Canada.  "It is incumbent upon those unions leaders to get on with it.
Otherwise, in my view, Air Canada will only shrink," Milton said, noting
that the low-fare market "is obviously the most buoyant segment of this
industry."  "Our pilot group took a leadership position and it's my view
that the other groups will follow recognizing the importance of this
initiative," Milton told analysts during a conference call to discuss its
profits of $30 million in the second quarter.

The discount market is becoming more important, Milton said, as business
travel continues to suffer following the Sept. 11 terrorist attacks on the
U.S. and the bursting of the dot-com bubble during the past year.  Air
Canada's troubles began even earlier and the last time the carrier reported
a profit was in the third quarter of 2000.  The $30 million profit for the
three months ended June 30, amounted to 23 cents per share and was on
revenue of $2.55 billion, flat when compared with the year-earlier
quarter.  Last year, the company's second quarter loss was a steep
$108-million or 90 cents a share but because of changes in accounting
standards relating to foreign exchange, the earnings were restated Thursday
to show a profit of $44 million, or 32 cents per share, in the second
quarter of 2001.  Air Canada lost $1.25 billion in 2001 and added a loss of
$219 million in the first quarter of this year as it dealt with a severe
industry slowdown by cutting jobs, shifting capacity away from business
class towards lower fares, and altering routes away from U.S.
destinations.  Canada's dominant carrier said a decline in business travel
was offset by an increase in passenger traffic after Air Canada introduced
new discount brands Tango - whose service grew by 70 per cent - Jazz and Zip.

Milton said the changes made are the right ones.  "Clearly we're on the
right track."  Air Canada's latest low-fare initiative, Zip, will replace
15 daily flights of the main brand between Calgary and Winnipeg, Edmonton
and Vancouver, and Edmonton and Winnipeg.  But it hasn't got off the ground
yet. The company's workers are taking the airline to the Canadian
Industrial Relations Board to prevent it from hiring workers outside
existing union contracts.  One of its unions is also upset over Zip's plans
to make its flight attendants double as passenger agents and reservation
agents. Those are separate jobs at the main airline and are represented by
different unions.  Jacques Kavafian, director of research at Octagon
Capital, said the unions "are effectively trying to block" Zip because it
needs "advantageous" union agreements for it to work.  Coinciding with a
one per cent increase in passengers was a one per cent reduction in flying
capacity. The airline's load factor - the proportion of seats filled - rose
to 75 per cent.

Kavafian said the company made major changes but was only able to post a
small profit.  "That's how tough the whole environment is," he said.  Air
Canada is right to move into the low-fare markets because it's losing
market share in Canada to the growing WestJet, he said. Weakness in
business travel, as well as in regional traffic and flights to and from the
United States, "remains an ongoing challenge," Milton said.  Still, he
expects Air Canada (TSX:AC) to remain profitable in the current quarter.
Chief financial officer Robert Peterson said that "premium business class
traffic continues to experience double-digit declines," one of its major
markets.  "While I expect business traffic will return to some degree, it
is not our expectation. That's why we have reconfigured this airline the
way we have," Milton said. "It will not return to the extent we knew during
the high-tech boom."
Air Canada's shares on the Toronto stock market rose 13 cents to $6.83 in
trading Thursday.



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