Article: LIAT brand relaunched Date: Web Posted - Thursday, August 01st, 2002 Source: www.BarbadosAdvocate.com - Barbados Link: http://www.barbadosadvocate.com/IndexNewBusinessleft.cfm?Type=B THE LIAT brand was relaunched on Monday with the unveiling of the company's new corporate colour scheme. The rebranding ceremony consisted of several events including the hoisting of LIAT's new corporate flag at its headquarters in Antigua, as well as at airports in Barbados and St. Vincent. The ceremony also included the launch of promotional collaterals and the presentation of the new livery on the first Dash 8-300 aircraft joining the company is fleet as part of its fleet replacement programme. At a Press conference held at St. Vincent's E.T. Joshua Airport, David Stuart, LIAT's director of corporate development, revealed that the company is aiming to replace its entire fleet with Dash 8-300 aircraft in another year to eighteen months. He also gave information about LIAT's new website. "You would have noticed that LIAT is advertising a website, FLY- LIAT.com. This is a new website, if you click into our regular website (Liatairline.com) it will hyperlink you to the new website, and progressively we will be announcing a booking engine where we will be facilitating customers who can book (on the website) with ease." He also revealed the company's new 800 line (888-844-LIAT) and noted that staff uniforms as well as LIAT check-in counters will also be changed as part of the company's rebranding exercise. "We will begin with the Antigua airport, our corporate headquarters, and then we will be fixing up the St. Vincent Airport as we move ahead," he said. Stuart also spoke about the LIAT Customer Survey. "We are building a new customer charter. We are going to our customers because they own the brand, and this survey will help us not just to meet our customers' expectations, but to go beyond them. We will use the results from this survey to put our staff though customer service and motivation training," he stated. Garry Cullen, LIAT's chief executive officer, pointed out in the medium to long term LIAT will be aiming to become strong and viable, get its costs down, and invest in its future. "We want to play our role in strengthening the indigenous air transport system within this region. It is something I am acutely aware of, as a foreigner coming from Ireland, and the steps we took (in Ireland) to make sure that the Irish air transport industry never had to rely on US carriers. LIAT has taken the steps now to give you an airline which you can be proud of and support," he noted. Cullen expressed the view that the combination of LIAT and BWIA will present a challenge which any competing carrier will find tough. "I am in favour of competition, but I think we need to be aware of the real dangers of letting the future of air transport in this region fall into the hands of foreign ownership, that would be an absolute tragedy," he said. The owner of Roger's Trinbago Site: Roj (Roger James) *************************************************** escape email mailto:ejames@escape.ca Trinbago site: http://www.tntisland.com CBC Website http://www.tntisland.com/caribbeanbrassconnection/ The Trinbago Site of the Week: (TnT Medical Assn.) http://www.tntmedical.com/ (Trinidad & Tobago Medical Association) courtesy of Roj Trinbago Website & TnT Web Directory Roj's Trinbago Website: http://www.tntisland.com TnT Web Directory: http://search.co.tt *********************************************************