In a message dated 7/26/02 2:44:12 AM US Mountain Standard Time, kawika42@mac.com writes: > > Nothin' like a fire sale to jumpstart this industry! And the first one > > is > > being offered by Southwest Airlines in California markets beginning > > 9/03. > > Actually, JetBlue started it... > > You're right..and the next day Southwest threw down the gauntlet with a > significantly better fare sale from all four LA basin airports! While > JetBlue owns slot controlled Long Beach, their flights to LAS don't begin > until 10/10..a month and a week after LUV begins $19 fares from LAX, BUR, > ONT & SNA. Can you say "preemptive strike"? Then check the fine > print...JBLU's seats are limited, tix must be purchased by 8/05 and > discount fares go poof 11/05/02. No such mumbo jumbo with LUV and they're > taking reservations thru 1/10/03. Ouch! While Neeleman has had his way > with fat and lazy carriers, the going could be a bit rougher with the > airline that charges extra for LUV handles. But I'll give David his due - > operating income of 14.6m on revenues of 149m for 2Q..no one squeezes the > turnip better!! RT Simpson Phoenix