Air Canada and Alliance Atlantis Communications Take Off with Exclusive=20
Deal for New In-Flight Programming
MONTREAL, July 9 /CNW/ - Air Canada and Alliance Atlantis Broadcast=
Group
today announced an exclusive agreement whereby the Canadian broadcaster will
provide a variety of programming from its analog and digital specialty
networks for all Air Canada flights of 90 minutes or more.
Starting next month, Alliance Atlantis will provide a new, half hour=
in-
flight magazine-style program featuring fully branded content exclusively=
from
Alliance Atlantic networks, in addition to select full-length Canadian
programs from such channels as HGTV Canada, Food Network Canada, Life=
Network,
History Television, National Geographic Channel and the Independent Film
Channel (IFC). Spafax Canada Inc., publishers of Air Canada's enRoute=
magazine
and producers of the carrier's onboard entertainment, created this=
innovative
opportunity for these two leading Canadian companies to forge this
partnership.
"As Canada's national airline, we're proud to offer the variety and=
depth
of the Alliance Atlantis specialty networks - some of the best television
programming being produced in the country," said Steven Grovestine,=
Director,
Product Design, Air Canada. "Given that a variety of high quality in-flight
entertainment is a priority for our customers - particularly on medium and
long haul flights - we're confident that there is something for each of our
customers in Alliance Atlantis' entertainment spectrum."
"We are thrilled to have the opportunity to expand our partnership with
Air Canada and provide their customers with a glimpse of the far-reaching,
high quality, entertaining programming offered by Alliance Atlantis=
networks,"
said Walter Levitt, Vice President of Marketing, Alliance Atlantis
Broadcasting. "With a vast array of channels from which to draw, Alliance
Atlantis is able to provide Air Canada with a breadth of content that will
keep the programming fresh and interesting, while appealing to the
sophisticated and varied interests of Air Canada customers."
The new, exclusive agreement builds on an existing agreement with
Air Canada that has included History Television vignettes as part of the
airline's in-flight entertainment since 1997.
ALLIANCE ATLANTIS COMMUNICATIONS
--------------------------------
Alliance Atlantic Communications is a leading vertically integrated
broadcaster, creator and distributor of filmed entertainment with ownership
interests in 18 specialty channels, including five established operating
channels: Showcase, Life Network, History Television, HGTV Canada and Food
Network Canada; and nine recently launched developing channels: Series+,
Historia, Showcase Action, Showcase Diva, The Independent Film Channel=
Canada,
Discovery Health Channel Canada, BBC Canada, BBC Kids, and National=
Geographic
Channel; and four channels in which the company has minority interests:
Scream, The Score, Pride Vision TV and One: the Body, Mind and Spirit=
Channel.
Alliance Atlantis' principal business activities are conducted through
three operating groups: the Broadcast Group, the Motion Picture Distribution
Group and the Entertainment Group. Headquartered in Toronto, Alliance=
Atlantis
operates offices in Los Angeles, London, Montr=E9al, Dublin, Edmonton,=
Halifax,
Shannon and Sydney. The company's common shares are listed on the Toronto
Stock Exchange under the trading symbols AAC.A AAC.B and on NASDAQ - trading
symbol AACB. The company's website is alliance.atlantis.com
AIR CANADA
----------
Montr=E9al-based Air Canada provides scheduled and charter air
transportation for passengers and cargo to more than 150 destinations on=
five
continents. Canada's flag carrier is the 12th largest commercial airline in
the world and serves more than 30 million customers annually with a fleet
consisting of more than 300 aircraft. Air Canada is a founding member of=
Star
Alliance providing the world's most comprehensive air transportation=
network.
Air Canada was voted the Best Airline in North America in the 2002
Official Airline Guide's annual survey of the world's most frequent=
travellers
and Aeroplan, Air Canada's frequent flyer program, won the distinction of
being named the world's Best Frequent Flyer Program.
The owner of Roger's Trinbago Site:
Roj (Roger James)
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escape email mailto:ejames@escape.ca
Trinbago site: http://www.tntisland.com
CBC Website
http://www.tntisland.com/caribbeanbrassconnection/
The Trinbago Site of the Week:
(Solo) http://www.solobev.com/
(Solo Beverages)
courtesy of Roj Trinbago Website & TnT Web Directory
Roj's Trinbago Website: http://www.tntisland.com
TnT Web Directory: http://search.co.tt
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