SF Gate: Continental, American and Delta raise leisure fares by $20 round trip

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inancial1302EDT0153.DTL
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Friday, May 31, 2002 (AP)
Continental, American and Delta raise leisure fares by $20 round trip
BRAD FOSS, AP Business Writer


   (05-31) 13:40 PDT NEW YORK (AP) --
   Three of the nation's largest airlines have raised the price of round-tr=
ip
fares for leisure travelers by $20 less than a week after the Memorial Day
holiday, the official beginning of the summer travel season.
   Continental Airlines initiated the fare increase late Thursday and Delta
Air Lines and American Airlines matched it on Friday.
   The change, which applies to advance-purchase tickets requiring a Saturd=
ay
night stay, resembles a fare hike that was announced by several carriers
in April, but which was dropped once it became clear that the rest of the
industry would not go along.
   Terry Trippler, who runs a travel information Web site and closely follo=
ws
airfares, said nearly all 7-, 14- and 21-day advance purchase tickets
offered by American, Continental and Delta are affected. Fares reserved on
short-notice, typically purchased by business travelers, have not changed,
Trippler said.
   Frontier Airlines, a small budget carrier which operates from Denver, al=
so
raised its fares by $20.
   Since demand is higher during summer, Trippler said he expects other maj=
or
carriers would follow suit and that the fare hike would stick.
   "With the lack of high-paying business travelers, the burden to make an
airline profitable now falls on the group that is flying -- the
discretionary leisure travelers," said Tom Parsons, chief executive of
Bestfares.com.
   Still, this is the third time since mid-April that Continental has
attempted to raise advance- purchase fares by $20. "All of the attempts
have failed because Northwest Airlines opted not to match the fare hikes
by the other major airlines," Parsons said.
   While passenger demand was down 12 percent in April compared with last
year, air travel has increased incrementally since the sharp dropoff
related to the Sept. 11 terror attacks.
   Nevertheless, the return of passengers has not translated into profits
because carriers have spurred demand by keeping prices well below year-ago
levels. The average price of domestic airfare was down roughly 12 percent
in April, compared with a year ago, with a 1,000-mile domestic trip
costing $124.80.
   Shares of Continental fell 32 cents Friday to close at $22.27 on the New
York Stock Exchange, while Delta rose 25 cents to $26.25. The stock of AMR
Corp., American's parent company, fell 6 cents $20.95. Frontier's stock
gained 13 cents to close at $17.00 a share on the Nasdaq Stock Market.

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Copyright 2002 AP

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