Sabre Teams with FareChase to Become the First Global Distribution System to Launch Web Fares for Travel Agents

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Monday April 29, 12:48 pm Eastern Time Press ReleaseSOURCE: FareChase, Inc. Sabre Teams with FareChase to Become the First Global Distribution System to Launch Web Fares for Travel AgentsSabre Travel Platforms Integrate FareChase Search Engine Empowering Nation's Travel Agents to Access Web Fares
NEW YORK, April 29 /PRNewswire/ -- Sabre Holdings Corporation (NYSE: TSG - news), the leading provider of technology, distribution and marketing services for the travel industry, and FareChase, Inc., the leading provider of Web Automation(TM) software for travel, today announced an alliance creating a new Web fares program to enable travel agents to retrieve and compare the global inventory of airline supplier Web fares with published and negotiated airfares through Sabre-connected platforms. FareChase and Sabre have teamed up to allow Sabre travel agents the ability to access FareChase's revolutionary, real-time software to empower travel agents with the capability to offer customers more travel options in this age of electronic commerce.
Sabre becomes the first global distribution system (GDS) to implement industry-leading Web Automation technology powered by FareChase. Sabre platforms are used by travel agencies that account for 47% of all reservations made by travel agencies in the U.S.
Sabre recognized that a high priority from travel agency customers was the ability to locate fares found outside the GDS. The new alliance allows travel agents to have access to the lowest airfares for travel consumers worldwide, supplementing Sabre's database of over 45 million fares and over 5 billion constructed fares.
With FareChase's dynamic application available from the Sabre platform, travel agencies will be able to instantly update airfare changes with greater frequency and reliability than with any other e-commerce system in the travel industry, providing customers with the most accurate, up-to-the-minute airfare information.
"The technology from FareChase empowers agents by freeing them of the burden of having to search multiple web sites," said Eric Speck, group president of Travel Marketing and Distribution at Sabre. "It also will be a big step forward in clearing up the confusion that currently exists for travelers searching multiple sites to ensure they are getting the lowest fare."
FareChase's Web automation technology can perform simultaneous, multiple searches of competitive Internet airfares and other travel services in real-time. It offers Sabre users a unique advantage in a highly competitive marketplace that will increase customer adoption and retention. Agents will gain knowledge and sales with access to Web fares together with GDS fares on a single platform.
"The agreement with Sabre demonstrates the power and scalability of our Web automation platform to respond to the needs of thousands of travel agents who are booking airfares every minute of the day," said Lior Delgo, FareChase President. "We are proud that Sabre choice our software to help them build the most advanced real-time enterprise that will provide tremendous competitive advantage in the travel industry."
Krista Pappas, Senior Vice President of FareChase, added: "The use of FareChase's innovative software, which is scalable, cost effective, faster and smarter, will ensure that all Sabre users can shop for and locate the travel inventory they are most hungry for, at the same time reducing confusion introduced by shopping from multiple platforms."
About FareChase, Inc.
FareChase, Inc. is the leading provider of real-time Web automation technology for the travel industry. Established in 1999, the management team consists of Lior Delgo, President; Ofer Shaked, CTO; Boaz Behar, VP, R&D, and Krista Pappas, SVP, Strategic Planning & Partnerships. Motti Kirschenbaum, the Chairman of the Board, is the developer of the Airport City, high tech center, at Ben Gurion Airport. Other Board members include: R. William Burgess, Jr., Managing Director, DB Capital Venture Partners; and Hanan Gilutz, co-founder of Orbotech, Ltd.
For further information about FareChase, Inc., please visit http://www.farechase.com or contact Jeffrey Hodes at (646) 452-0660 or email, jeff@farechase.com.
SOURCE: FareChase, Inc.



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