LONDON, Jan 9 (Reuters) - British Airways Plc (BAY) may axe up to 15 of its European short-haul routes in a bid to stem losses, BBC television reported on Wednesday. Europe's largest airline has suffered a slump in premium and business travel in the wake of the September 11 attacks on the United States, forcing it to cut jobs and capacity. BA's Chief Executive Rod Eddington, interviewed on the BBC's main evening news, said the airline was reviewing all its short haul routes in Europe. "Each route, each destination that we serve has to contribute to network profitability," he said. "This journey has begun already, we have already withdrawn from routes that aren't delivering." The BBC said up to 15 routes might go. Eddington said the days were gone when any airline, including British Airways, could fly to anywhere in the world where there was a runway and an airport. BA is set to publish a wide-ranging business review next month, when there are expectations it could cut more jobs on top of the 7,200 already axed, as well as close unprofitable short-haul routes. As well as the drop in demand, the airline is also battling tough competition in Europe from low-cost rivals such as Ryanair (RYA). Earlier on Wednesday, BA launched a five million pound advertising campaign to woo business passengers.