On Thu, 2007-08-23 at 00:46 +0530, Rahul Sundaram wrote: > Ignacio Vazquez-Abrams wrote: > > On Tue, 2007-08-21 at 18:44 +0530, Rahul Sundaram wrote: > >> Are we interested in this? > >> > >> http://www.quantcast.com/ > > > > What useful information does this provide us over server-based methods, > > besides how popular we are compared to e.g. the NY Times? > > The FAQ has more details but if you can trust the data, then there is a > lot more info than merely popularity. After stripping out the verbosity and the marketing, here's what I came up with: Q: What does Quantcast do? A: Quantcasts correlates website visits with demographic information about households in the United States of America, and rates/ranks your site compared to other sites. Q: Why does Quantcast do this? A: So that you can more accurately tune your advertising. So now the question is whether or not any of this information is *useful*. I say no, for several points: 1) Fedora's audience is global. Only looking at US demographics is likely to be an academic exercise at best. 2) Fedora doesn't target a specific demographic. I realize that the "What is Fedora's Target" thread didn't come to any true conclusion, but I'm fairly sure that it isn't affluent 18-24 year olds, 35-44 year old soccer moms, highly-educated minorities, or anything like that. 3) Fedora doesn't advertise. Therefore, any data that can help us tune our advertising is wasted. See point 2. -- Ignacio Vazquez-Abrams <ivazqueznet@xxxxxxxxx> PLEASE don't CC me; I'm already subscribed
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