Re: [Marketing] Content creating process as a marketing activity

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On 08/28/2016 09:39 PM, Natalie Ardasevova wrote:
> Hello guys,
> 
> I would like to ask a marketing-related question - do you have a process where you identify what it is that readers like the most or are looking for the most and based on which you focus the content of your articles?
> 
> I need to do a similar like you do with Fedora for newbies, but with Modularity for the existing contributors.
> 
> Thank you a lot!
> 
> Natalie Ardasevova 
> nardasev@xxxxxxxxxx 
> Marketing Communications Specialist 
> 

Hey Natalie, we have done some retrospective like this in the past at
certain intervals, but we are not actively doing this right now. Paul
did use a tool to find top search queries for things with Fedora and we
used those to create some starter pitches for new writers.

If I can remember what the tool is, I think that's a great way to get a
better insight to what people in the greater public are looking for.
Otherwise, for the topics we are writing on, we usually look at the
WordPress metrics.

    https://fedoramagazine.org/wp-admin/admin.php?page=stats

-- 
Cheers,
Justin W. Flory
jflory7@xxxxxxxxx

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