Re: Followups from Council phone call monday — Budget discussion for this year and beyond

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On 10/14/2015 12:47 PM, Máirín Duffy wrote:


On 10/14/2015 12:19 PM, Matthew Miller wrote:
Yeah, I think that was very interesting. I wish we had a better idea of
the lasting impact of that — I don't think we've seen a lot of new
visible _contributors_ from that effort, and we don't have a clear way
to measure users or even secondary impact. Dealing with that problem is
key to updating our strategy.

I actually do have a write up of all the contacts we made there and the
exposure we got (was Spot's idea) - we got a shout out during one of the
main SXSW talks by an interaction designer from Mozilla for example, and
Guy Kawasaki came to the Fedora booth and hung out briefly - but I
didn't put the writeup on the Fedora wiki because it has personal
details about people. I can send it to you privately though.

Here is some stuff I can share that's not sensitive:

Non-personally identifying stories:
===================================

- There was a mom of a 10 year old boy who seemed like she'd died and gone to heaven when she found out what Fedora was; told me her son used a Photoshop trial that ran out, and asked his dad for the full thing. Dad told him to go to bittorrent and get a keygen. The Mom said her boy knew it was illegal and didn't want to do it. I hooked her up with tons of websites for tutorials and the design suite cd and everything else, she was so happy.

- CTO of a school district, part of a collective of school districts in TX that use open source software. Had never heard of OER commons or teachingopensource.com. Told him about them. Wants to trade notes on FLOSS and EDU.

- professor from a technical college, School does not have much money, using FLOSS software in curriculum.

- multiple designers came up, sick of adobe for various reasons, excited to learn about alternative, some interested in helping out open source

- someone from SCAD, thought SCAD would be a great place to do outreach on the tools to designers (Savannah College of Art and Design)


Other booth notes:
==================

- Had maybe three people ask about the difference between Fedora and Ubuntu. One was aggressively pro-Ubuntu. One said Unity sucks and he's getting ready to switch

- There were 3-4 people I talked to who said they used to use Fedora, from 1 - 4 years ago, using Ubuntu, thinking about switching back. - There were at least 3 people who mentioned the Austin-area LUG, one was a Fedora ambassador and knew [name redacted]

- Overall people seemed to have heard about Gimp, a little less so about Inkscape and Blender, and nobody had heard of MyPaint or Scribus. Most were surprised to hear they were cross-platform.


Coverage:
=========

- Fedora got a shout out during Chrissie Brodigan's Mozilla UX talk, we got a lot of interest from that talk - 5 came up to me after in the room, 7 contacted us afterwards on twitter,

- Our booth featured on TechCrunch video http://techcrunch.com/2011/03/17/sxsw-sights-and-sounds-tctv/

- TechCrunch interview with Jared Smith (starts at 5:15) http://techcrunch.com/2011/03/17/the-sxswi-trade-show-up-close-with-penguin/

- Spot in a Fedora Tux penguin costume asking IBM's Watson a question (the photo is hilarious) http://asmarterplanet.com/blog/2011/03/sxsw-interactive-part-5-cloud-city-penguins-startups-intelligent-utility-networks-oh-and-watson-too.html

http://asmarterplanet.com/blog/2011/03/sxsw-interactive-part-4-what-did-the-penguin-ask-watson.html


Fedora Penguin Refs
===================

- http://www.flickr.com/photos/davidmckelvey/5527328237/

- http://twitpic.com/4aeq8u


Run down of booth setup + logistics
====================================

https://lists.fedoraproject.org/pipermail/ambassadors/2011-March/017205.html

~m
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