2009/11/5 Máirín Duffy <mairin@xxxxxxxxxxxxx>: > Please check this article out. I think with our new website design we > need to be providing an experience - a presentation - like this, and > these techniques seem like they'll be a useful guide. > > ~m > > http://www.businessweek.com/smallbiz/content/oct2009/sb2009106_706829.htm > > Uncovering Steve Jobs' Presentation Secrets > > "For his new book, communications coach Carmine Gallo watched hours of > Jobs' keynotes. Here he identifies the five elements of every > presentation by the Apple CEO" ... > > "1. A headline. Steve Jobs positions every product with a headline that > fits well within a 140-character Twitter post. For example, Jobs > described the MacBook Air as "the world's thinnest notebook." That > phrase appeared on his presentation slides, the Apple Web site, and > Apple's press releases at the same time. What is the one thing you want > people to know about your product? This headline must be consistent in > all of your marketing and presentation material." A bit of trolling, but i mean this seriously in a way. The article mentions having a villain. Who is our villain? Is it Microsoft or Canonical? But seriously, we focus on being a leader where it doesn't matter what other people are doing. Being compared to either of those two just goes against our principles. -Yaakov _______________________________________________ fedora-advisory-board mailing list fedora-advisory-board@xxxxxxxxxx http://www.redhat.com/mailman/listinfo/fedora-advisory-board
